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11-33. In what ways are the components of P&G’s marketing mix being affected by the situation described in this case? Give examples to illustrate.
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- Debate whether or not Coca-Cola is deliberately tryingto deceive consumers into believing that Vitaminwater isa healthy alternative to soda. Which psychological factoris most affected by the product name and ad claims andmight influence consumers to purchase this product?1. By considering current epidemic situation how does “perceived risk”influences consumer buying decision. Explain.1. List the three stages in the consumption process. Describe the issues that you considered in each of these stages when you made a recent important purchase. 2. State the differences between the positivist and interpretivist approaches to consumer research. For each type of inquiry, give examples of product dimensions that would be more usefully explored using that type of research over the other.
- 1. Explain five benefits of marketing in business with example of each? 2. Discuss the steps involved in buyers'(consumer) decision making process. Answer the question with an exampledemonstrate how aproduct satisfied a need or want. for example an iPhone. explain each step of the market process using relevant theory.Describe how the consumer decision process would operate for ‘Livpure’s Naturale Foam Mattress’, include “what” and “where” in your answer. Which elements of the decision process are most important to retailers in each instance?Explain your answer.
- Who are the targeted customers in affiliated marketing? What is known about their behavior? Why is that marketing approach effective? or can it be improved? Provide specific examples to backup you details.Table 3–1 in Chapter 3 describes a green segmentationscheme of consumers that includes psychographic anddemographic information. Choose four of the eightsegments and describe the likely reaction that eachsegment will have to the introduction of Tide Pods.Briefly explain what do you understand by consumer behavior? Why is it important for marketer to study the behavior? How this helps in understanding the purchase behavior? Give examples Word limit 250