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Justify why the selected Services Model and Deployment Model suits the organization in Spotify ?
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- Describe the concept of customer lifecycle management in CRM and its stages.Explain the fundamental components of a CRM system and their roles in managing customer relationships.Explain the concept of CRM (Customer Relationship Management) and its importance in modern business. Provide examples of industries or businesses where CRM is commonly used.
- Explain the fundamental difference between operational, analytical, and collaborative CRM systems. How do they support different aspects of customer relationship management?What are internal and interactive marketing? Give an example of how a specific firm or organization might use these concepts to increase the effectiveness of its services. How might these concepts be linked to services differentiation?Describe the concept of customer segmentation in CRM. How can advanced analytics and machine learning be used for effective segmentation?
- What are the customer contact channels and their key beneifts?Investigate the role of customer lifetime value (CLV) in optimizing business models and customer retention strategies, with a focus on e-commerce and subscription-based services.Explain how CRM systems can be used to improve customer relationships.