Many Firms offer a “Buy 4, Get 1 Free” card to encourage customer loyalty What is the price segmentation concepts that support such an offer? Which of the following types of fi rms is most likely to find a “Buy 4, Get 1 Free” offer to increase unit sales, and why? Gift card shop, coffee shop, hair salon, hardware store"
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Many Firms offer a “Buy 4, Get 1 Free” card to encourage customer loyalty
- What is the price segmentation concepts that support such an offer?
- Which of the following types of fi rms is most likely to find a “Buy 4, Get 1 Free” offer to increase unit sales, and why? Gift card shop, coffee shop, hair salon, hardware store"
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- Recall your past experiences. Have you been given discounts for goods youbought? When and in what occasion? When do sellers give discount? Give anexample and illustrate how it is computed. Give also an illustration of how selling price is determined.Why do marketers use this ‘just-below’ pricing tactic?Is subscription pricing likely to be as popular withcust- omers as it is becoming with many product suppliers?Why or why not?
- What is psychological pricing, and how is it used by sellers? Give an example.A computer printer sells for $376 after a 12% discount. What was its original (list) price? (Round to the nearest cent.)Consider the advertisement for a gutter cleaning service shown below. What is the external reference price in this ad? According to the course material, an advertisement could attempt to frame a price as a single loss, as two losses, as a gain and a loss, or as a gain foregone. Which one of those framings is this advertisement attempting to accomplish? Explain your reasoning. If your internal reference price for gutter cleaning service was $125, how would you perceive this advertised price of the company’s gutter cleaning service? Would you perceive it as a single loss, as two losses, as a gain and a loss, or as a gain foregone? Explain your reasoning.
- Does "value" mean the same thing as "low price"? How do these concepts differ? Pick two competing brands from a familiar product category (watches, perfume, consume electronics, restaurants) - one low priced and the other high priced. Which, if either, offers the greatest value? Why might the strategy for setting a product's price need to be changed when a product is part of a product mix? What are the five product mix pricing strategies? Provide an example of each. (4 points) Alicia is a self-employed hair stylist who owns her own salon. She has asked you to consult with her on how to generate more revenue. Using the price adjustment strategies discussed in the chapter, advise Alicia on her options to increase sales. Please be detailed in your response with why you are choosing each.Describe what you are selling (1 item only): What is the price you will sell at to sustomer: How will you explain to potential customers WHY they should buy your product? If your total costs to run the company is $5,000 per month, how many do you have to sell each month to cover your costs? Show your calculation! Do you think this is a realistic number to achieve each month? Explain your answer. In case sales go slower than expected, come up with a volume discount offer for customers and describe how it will work in the box below: (for example if you buy 5 items instead of 1, you will give customer a 10% discount).An extremely unattractive suit sells for $500 retail and the retailer's margin % is 30% and the wholesaler's margin is 15%. What was the manufacturer's selling price? A 45% retail margin is what % mark up?
- short answer A total product offer consists of everything consumers evaluate when choosing among products, including price, packaging, service, even brand reputation. What factors do you consider when evaluating the total product offer of a product (good or service)?Fancy Fashions sells jeans for $59 and sweaters for $39, To increase sales of jeans and sweaters, Fancy Fashions promotes this Product Price Bundle: "Buy a pair of jeans and a sweater for $98'. Will this Product Price Bundle will work well to increase the sales of jeans and sweaters? Explain your answer in no more than 2 bullet points.Week after week, consumers shop for many of the same groceries. At some point, the product may be priced the same and look the same as before but with less in the package. If consumers are not made aware of the change, is this deception? Is this different from deceptive pricing? Explain.