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- 13. 14. Why should an organization do market research? What are the steps in market research?6.Name and define all the stages in the marketing research process.Explain how this process is advanced with the latest use of technology application in marketing analytics.Describe the purpose of casual research. How does itdiffer from descriptive research?
- 1. What is a Market Research? 2. Enumerate and discuss the three data gathering techniques.subject: Quantitative research method Explain with at least three examples of business research.1. What is the central role of market research? 2. What are the key stages of the research process? 3. Define qualitative and quantitative data. 4. Is it possible to make sound marketing decisions without market research? What advantages over ‘gut-feel’ decision-making does research offer decision makers? 5. Outline a research design using observational research for the following situations: a. The Department of Transport wishes to know the level of seatbelt use in cars. b. McDonald’s wish to know demand for drive-through versus eat-in versus take-out services for one of their metro stores.
- 1. Describe the marketing research process with the use of a diagram. 2. Define marketing research and explain why companies have to engage in this exercise. 3. Identify five sources of secondary data and describe how these can be used in marketing research.Define marketing research. Give example. Explain in detail marketing research process with suitable example.3.What are the nature of marketing research process?
- 1. Discuss the real value of marketing research and marketing information and how that value is attained. 2. Discuss the sources of internal data and the advantages and disadvantaged associated with this data. 3. Explain the role of secondary data in gathering customer insights. Where do marketers obtain secondary data, and what are the potential problems in using such data? 4. What are the advantages of web-based survey research over traditional survey research? 5. Conduct a web-based survey to at least 20 college students from different universities to learn what services their university could offer to better meet student needs.a) To get a full appreciation of the extract, what type of data would you collect in conducting a market research and why? b) Further draw up Five (5) research question. c) Which data collection instrument agrees with the type of data you would collect?When are: (1) quantitative and (2) qualitative research approaches most appropriate? What is meant by suggesting that qualitative data are an “attractive nuisance”?