Boy Bawang, Marty’s vegetable chicharron, and similar snacks became popular and successful via outdoor advertising, word of mouth, and product placement on different TV programs such as Wowowin and reality show without the usual tri-media (TV, radio, print ads) campaign. Some ads are on populous locations in EDSA, Quiapo, Espana, and Divisoria area. They also use transit ads such as RCGC bus, G liner, and other provincial buses to communicate their ads. This impact very well, especially on the mass market. W.L. Foods PRODUCTS is one of the biggest manufacturers of snack foods in the Philippines. The company was established in August 1986 and started in the production of good quality Cheez-Zum snack. Just like other small beginners, the company also experienced hard times penetrating the market at that time. With the successful results of this brand, we should investigate certain circumstances. Question:Why do some products of W.L. Foods do the same outdoor advertising and product placement but were not as successful as Boy Bawang and Marty’s Vegetable Chicharron?
Boy Bawang, Marty’s vegetable chicharron, and similar snacks became popular and successful via outdoor advertising, word of mouth, and product placement on different TV programs such as Wowowin and reality show without the usual tri-media (TV, radio, print ads) campaign. Some ads are on populous locations in EDSA, Quiapo, Espana, and Divisoria area. They also use transit ads such as RCGC bus, G liner, and other provincial buses to communicate their ads. This impact very well, especially on the mass market.
W.L. Foods PRODUCTS is one of the biggest manufacturers of snack foods in the Philippines. The company was established in August 1986 and started in the production of good quality Cheez-Zum snack. Just like other small beginners, the company also experienced hard times penetrating the market at that time. With the successful results of this brand, we should investigate certain circumstances.
Question:
Why do some products of W.L. Foods do the same outdoor advertising and product placement but were not as successful as Boy Bawang and Marty’s Vegetable Chicharron?
For a marketer, it is significant that he understands what motivates the customers to buy things. Generally, its the product uniqueness that convinces people to try the product.
This point should be kept into consideration by the marketers when they are planning to launch a company or new products in their business. This will help them scale their businesses much early.
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