Strawberry fizz is a renowned bottled juice manufacturer in Canada. It exports its products to Mexico, has a joint venture in Hong Kong, and owns a subsidiary in South Africa. The company has organized an export department to manage it international marketing activities. Do you think it has made the right decision? Justify your answer
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- You work for a company that designs and manufactures personal computers. Your company’s R&D centre is in Michigan. The computers are manufactured under contract in Taiwan. Marketing strategy is delegated to the heads of three regional groups: a North American group (based in Chicago), a European group (based in Paris), and an Asian group (based in Singapore). Each regional group develops the marketing approach within its region. In order of importance, the largest markets for your products are North America, Germany, Great Britain, China and Australia. Your company is experiencing problems in its product development and commercialization process. Products are late to market, the manufacturing quality is poor, costs are higher than projected, and market acceptance of new products is less than hoped for. What might be the source of these problems? How would you fix them?Suggest the most suitable market entry mode for selling the Jamaican time and patience bakery bread in germany, e.g. exporting,licensing, franchising, joint venture, wholly-‐owned subsidiary, etc. Explain your rationalefor the choice of entry mode for your product in detail.Suppose that you are a manufacturer of high-tech hardware based in Texas and you need to export to Taiwan. As new exporter, after your analysis of the different international distribution strategies, say what is the best and adapted strategy is for your company. Justify your answers?
- in your role as an international marketing consultant, you have been approached by the owner of a small business selling coconut oil for use in the food and beauty industries. the business currently has sales of g$10,000,000 per annum but realize that there are opportunities to grow by expanding to overseas countries and need some expert advice on where to expand and how. in your role, select two potentially contrasting overseas countries to conduct an analysis of the economic and trade environments and discuss the differences likely to be experienced in expanding from the home market of guyana. note that only one country must be a developed country(advanced economy).the various international market entry strategies and various export entry modes. a)Identify and discuss the market entry strategies. b)Discuss the various forms of export entry modes.Explain why customer segmentation is important in international marketing ( Note: you are not being asked to explain what customer segmentation is – only why it is important in international marketing.
- A company's market entry strategy is critical in the success of that business. Name a local business in Jamaica and discuss a possible global market entry strategy that this business can use to enter an international market of your choice. In your discussion, justify your choice of international market and reasons for selecting this market entry strategy.Think about the following products: packaged flour, swimsuits, textbooks, and automobiles. Describe how a firm would need to adapt the marketing for each of these products to suit conditions in China, Germany, and Saudi Arabia. In particular, think about the nature of the product, its pricing and distribution, and the marketing communications associated with it. China is an emerging market with low per-capita income, Saudi Arabia is an emerging market with a conservative culture rooted in Islam, and Germany is an advanced economy with a liberal culture.Country Market Assessment-Under Armour Apparel Under Armour is at the forefront of its industry producing performance apparel for men, women, and youth. The company provides products from everyday wear to just about any sport activity in virtually all climates and conditions. The company has made itself known over the past 10 years by putting quality first for its customers. Headquartered in Baltimore, Maryland, Under Armour continues to grow as a strong competitor in the industry with offices located in many areas of the world, including Denver, Colorado; Toronto, Canada; Hong Kong, China; and London, England. You will be reviewing some of the steps Under Armour makes when it begins to enter a foreign market. Firms must assess the viability of various potential foreign markets before choosing to enter. Four sets of criteria are necessary to assess a country's market. They are economic analysis, infrastructure and technological analysis, government actions or inactions, and…
- Tesco utilized various international entry modes and strategies in Ireland and France. Discuss each strategy used in each country. Tesco utilized various international entry modes and strategies in Ireland and France. Discuss each strategy used in each country. What international entry mode would you suggest, apart from the ones being utilized in the Irish and French markets?You are conducting an international survey concerning possible acceptance of a new leisure activity: space tourism. One issue that can influence whether individuals in a country find this new concept interesting is culture. Discuss what cultural traits can be used to measure general acceptance of space tourism by country. Then, determine which countries are ideal to target for initial commercialization. Explain why.8. We discussed six Modes of Foreign Market Entry. List in bullet points these modes.