There are three factors that add value to the brand as perceived by consumers. Conduct research on one retail clothing brand and give your assessment of how well it delivers added value in terms of all of the following: Information efficiency.

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter15: Retailing, Direct Marketing, And Wholesaling
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There are three factors that add value to the brand as perceived by consumers. Conduct research

on one retail clothing brand and give your assessment of how well it delivers added value in terms

of all of the following:

Information efficiency.

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9780357033791
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