A registered representative (R) at Broker-dealer ABC establishes a personal social media account and plans to utilize the site to communicate with existing ABC customers and to prospect for new customers. Which of the following statements is true as related to the supervision of this activity? A It Is only required for communications with existing ABC customers. B It is only required if the site references the RR's affiliation with ABC. C It is required for communications with both ABC customers and prospects. D It is not required because the social networking site is not affillated with ABC.
A registered representative (R) at Broker-dealer ABC establishes a personal social media account and plans to utilize the site to communicate with existing ABC customers and to prospect for new customers. Which of the following statements is true as related to the supervision of this activity? A It Is only required for communications with existing ABC customers. B It is only required if the site references the RR's affiliation with ABC. C It is required for communications with both ABC customers and prospects. D It is not required because the social networking site is not affillated with ABC.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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