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What should a retail casket outlet do if it wishes to offer customer value?
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- Assume you are considering opening a retail business. You are trying to decide whether to have a traditional “brick-and-mortar” store or to sell only online. Explain how the activities and costs differ between these two retail arrangements.From a marketing perspective, why do Rent the Runway and other rental companies offer a discount to first-time customers?Select a retail store which you are familiar with that has a Web site on which it sells products or services similar to those it sells in its physical retail stores. Explore the web site and examine it carefully for features that indicate the level of service it provides. Using your experiences in the physical store and the review on the Web site, write an evaluation of the company’s touchpoint consistency.
- why is retail considered a service business?There are services and products involved when buying or renting a car, and in both cases, the customer drives away in a car. But buying a car focuses more on the product, whereas renting involves the service. Explain four ways in which marketing for a rental car company differs from marketing for an automobile dealership.What are the potential implications of not prioritizing after-sales services for a company's long-term sustainability and competitiveness?
- What is the concept of vaseline intensive care body lotion products? And what is the concept of delivery of vaseline intensive care body lotion?From a customer's perspective, what are the benefits and limitations of stores? Internet? Mobile? Social? Catalogs?How a hotel's salesperson can do to sell more to a company has a higher life-time value for the hotel?