Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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Match each industry with the most appropriate type of wholesaling intermediary.
___hardware
___perishable foods
___lumber
___wheat
___used cars
a. drop shipper
b. truck wholesaler
c. auction house
d. full-function merchant wholesaler
e. commission merchant
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- Retailing includes all the activities in selling goods and services to final consumers for _____________. a. Non personal use b. Non business use c. Commercial use d. Business usearrow_forwardRetailers who offers a wide assortment of merchandise but later become specialized stores with narrow assortment is known as _________________. a. Wheel of retailing b. Retail life cycle c. Retail Accordion d. Scrambled merchandisingarrow_forwardIn marketing channel, Value added resellers are the intermediaries that_____ A.Sell the products at lower prices B.Sell the products through retailers C.Make some changes in basic product and then sell to the customers D Sell the products through reselling platformsarrow_forward
- 14- Big stores that offer a narrow but deep assortment of merchandise, which is self-service is called as ________________. a. Category specialists b. Specialty stores c. Full line discount stores d. Extreme value retailers.arrow_forward12 Intermediaries play an important role in matching ________.Select one:a. manufacturer to productb. supply and demandc. product to regiond. dealer with customerarrow_forwardThe positioning of the retailer at the retail stage of the retail cycle is ________________. a.concept creation B.specialty c.Special needs D. wide market The market slots that other retail traders haven't invested yet are: a.Weak points B.Threats c.strength point D. Chances 10- Which of the following is the retail function of a retailer? a.Awareness of the product manufacturer B.Sells a large amount to the consumer and consumers c.Price adjustment based on consumer demand D.Reach a small number of customersarrow_forward
- These stores sell groceries and other personal items and is distinguished from other retailers because they operate through extended hours. a. Convenience stores b. Factory outlets c. Mom and pop stores d. Discount storesarrow_forwardIn ________, fashion retailers develop completely different supply chain and distribution systems in order to offer consumers constantly changing product choices. Question options: fast retailing hyper retailing fashion-forward retailing novelty adaptive retailingarrow_forward_____ tailor their retail strategies toward very specific market segmentsby offering deep, yet narrow assortments and sales associate expertise. a. Warehouse clubs b. Full-line discount stores c. Specialty stores d. Category specialists e. Supercentersarrow_forward
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