Maximize P = ≤17 S25 subject to ≤ $13,270 Enter the solution below. If needed, round ads to 1 decimal palace and group exposure to the nearest whole person. Number of Newspaper ads to run is Number of Radio ads to run is Maximum target group exposure is people

Practical Management Science
6th Edition
ISBN:9781337406659
Author:WINSTON, Wayne L.
Publisher:WINSTON, Wayne L.
Chapter8: Evolutionary Solver: An Alternative Optimization Procedure
Section8.6: Fitting An S-shaped Curve
Problem 9P
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A company has $13,270 available per month for advertising. Newspaper ads cost $110 each and can't run more
than 17 times per month. Radio ads cost $480 each and can't run more than 25 times per month at this price.
Each newspaper ad reaches 5350 potential customers, and each radio ad reaches 6600 potential customers.
The company wants to maximize the number of ad exposures to potential customers.
Use n for number of Newspaper advertisements and r for number of Radio advertisements.
Maximize P =
≤17
25
subject to
<$13,270
Enter the solution below. If needed, round ads to 1 decimal palace and group exposure to the nearest whole
person.
Number of Newspaper ads to run is
Number of Radio ads to run is
Maximum target group exposure is
people
Transcribed Image Text:A company has $13,270 available per month for advertising. Newspaper ads cost $110 each and can't run more than 17 times per month. Radio ads cost $480 each and can't run more than 25 times per month at this price. Each newspaper ad reaches 5350 potential customers, and each radio ad reaches 6600 potential customers. The company wants to maximize the number of ad exposures to potential customers. Use n for number of Newspaper advertisements and r for number of Radio advertisements. Maximize P = ≤17 25 subject to <$13,270 Enter the solution below. If needed, round ads to 1 decimal palace and group exposure to the nearest whole person. Number of Newspaper ads to run is Number of Radio ads to run is Maximum target group exposure is people
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