Max’s Bakery located South Florida does artisanal desserts, the company wants to improve its e-marketing strategy. a. what is an e-marketing strategy? b. What is the company's online value proposition? c. how does the company develop a content/engagement strategey; and what digital channels can be used?

Max’s Bakery located South Florida does artisanal desserts, the company wants to improve its e-marketing strategy. a. what is an e-marketing strategy? b. What is the company's online value proposition? c. how does the company develop a content/engagement strategey; and what digital channels can be used?

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter10: Digital Marketing And Social Networking

Section: Chapter Questions

Problem 1DYMP

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Max’s Bakery located South Florida does artisanal desserts, the company wants to improve its e-marketing strategy. a. Define e-marketing strategy? b. What is the company's online value proposition? c. What can a bakery do to develop a content/engagement strategey? d. What channels ca be used for digital marketing?
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