mile walk or the effective price of a cone is $1 plus 20 cents for each mile the customer is located away from the ice cream stand (10 cents for every half mile ect.), and customers buy from the stand that offers the lowest effective price. Calculate the total number of ice cream cones that the vendor can expect to sell at each distance. Assume that the new ice cream cone vendor has a friend on the city council and they let him charge $1.20 per ice cream cone. How many cones will he sell at the 3 miles from the western edge location? What happens to his total revenue?

Cornerstones of Cost Management (Cornerstones Series)
4th Edition
ISBN:9781305970663
Author:Don R. Hansen, Maryanne M. Mowen
Publisher:Don R. Hansen, Maryanne M. Mowen
Chapter7: Allocating Costs Of Support Departments And Joint Products
Section: Chapter Questions
Problem 17E
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A beach is 10 miles long and one ice cream vendor is located 3 miles from the eastern edge. On a
typical Saturday the beach is very busy: potential customers spread out evenly across the 10
miles of beach and 1000 ice cream cones are sold to people sitting on each one mile length of the
beach. The city regulates the price of ice cream to be $1 per cone for all vendors. A second
vendor would like to open and is told by the city that he can locate 1, 3 or 5 miles from the
western edge of the beach. Finally, customers are willing to pay an extra 20 cents to avoid a one
mile walk or the effective price of a cone is $1 plus 20 cents for each mile the customer is located
away from the ice cream stand (10 cents for every half mile ect.), and customers buy from the
stand that offers the lowest effective price. Calculate the total number of ice cream cones that the
vendor can expect to sell at each distance. Assume that the new ice cream cone vendor has a
friend on the city council and they let him charge $1.20 per ice cream cone. How many cones
will he sell at the 3 miles from the western edge location? What happens to his total revenue?
Transcribed Image Text:A beach is 10 miles long and one ice cream vendor is located 3 miles from the eastern edge. On a typical Saturday the beach is very busy: potential customers spread out evenly across the 10 miles of beach and 1000 ice cream cones are sold to people sitting on each one mile length of the beach. The city regulates the price of ice cream to be $1 per cone for all vendors. A second vendor would like to open and is told by the city that he can locate 1, 3 or 5 miles from the western edge of the beach. Finally, customers are willing to pay an extra 20 cents to avoid a one mile walk or the effective price of a cone is $1 plus 20 cents for each mile the customer is located away from the ice cream stand (10 cents for every half mile ect.), and customers buy from the stand that offers the lowest effective price. Calculate the total number of ice cream cones that the vendor can expect to sell at each distance. Assume that the new ice cream cone vendor has a friend on the city council and they let him charge $1.20 per ice cream cone. How many cones will he sell at the 3 miles from the western edge location? What happens to his total revenue?
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