Mission statement of crispy krepe doughnuts Inc 2015. We believe: Consumers (1) are our lifeblood, the center of the doughnut. (2) There is no substitute for quality in our service to consumers. Impeccable presentation is critical (7) wherever Krispy Kreme is sold. We must produce a collaborative team effort that is unexcelled. We must cast the best possible image in all that we do. (8) We must never settle for "second best;" we deliver on our commitments. We must coach our team (9) to ever-better results. (5) Question 1. Identify whether the mission statement is good or not or lacking some components which not fully occupied those components. 2 .Does the given mission statement above was placed in the correct part of 9 components accordingly as this if not please rearrange the components put in correct way. Make a analysis based on the nine components below: 1.Customers: Who are the firms’ customers? 2. Product or services: What are the firms’ products and services? 3. Markets: Geographically, where does the firm compete? 4. Technology – Is the firm technologically current? 5. Concern for survival, growth and profitability? – Is the firm/company committed to growth and financial soundness? 6. Philosophy – What is the basic values, belief, values, aspirations and ethical priorities? 7. Self concept – What is the firm’s distinctive competence or major competitive advantage? 8. Public image - is the firm responsive to social, community and environmental concerns? 9.employees - are employees a valuable asset of the firm
Mission statement of crispy krepe doughnuts Inc 2015.
We believe:
Consumers (1) are our lifeblood, the center of the doughnut. (2) There is no substitute for quality in our service to consumers. Impeccable presentation is critical (7) wherever Krispy Kreme is sold. We must produce a collaborative team effort that is unexcelled. We must cast the best possible image in all that we do. (8) We must never settle for "second best;" we deliver on our commitments. We must coach our team (9) to ever-better results. (5)
Question
1. Identify whether the mission statement is good or not or lacking some components which not fully occupied those components.
2 .Does the given mission statement above was placed in the correct part of 9 components accordingly as this if not please rearrange the components put in correct way. Make a analysis based on the nine components below:
1.Customers: Who are the firms’ customers?
2. Product or services: What are the firms’ products and services?
3. Markets: Geographically, where does the firm compete?
4. Technology – Is the firm technologically current?
5. Concern for survival, growth and profitability? – Is the firm/company committed to growth and
financial soundness?
6. Philosophy – What is the basic values, belief, values, aspirations and ethical priorities?
7. Self concept – What is the firm’s distinctive competence or major competitive advantage?
8. Public image - is the firm responsive to social, community and environmental concerns?
9.employees - are employees a valuable asset of the firm?
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