Month Demand Forecast 1 40 2 50 3 42 4 55 5 41 50 6 42 7 Sum Mean Error Abs Error Bias MAD When using exponential smoothing forecast (ESF) with an alpha of .3: 1. What is the forecast for month 6? 2. What is the forecast error for month 6?

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
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Chapter6: Target Markets: Segmentation And Evaluation
Section: Chapter Questions
Problem 17DRQ: Under what conditions might a firm use multiple forecasting methods?
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Month Demand Forecast
1
40
2
50
3
42
4
55
5
41
50
6
42
7
Sum
Mean
Error
Abs Error
Bias
MAD
When using exponential smoothing forecast (ESF) with an alpha of .3:
1. What is the forecast for month 6?
2. What is the forecast error for month 6?
Transcribed Image Text:Month Demand Forecast 1 40 2 50 3 42 4 55 5 41 50 6 42 7 Sum Mean Error Abs Error Bias MAD When using exponential smoothing forecast (ESF) with an alpha of .3: 1. What is the forecast for month 6? 2. What is the forecast error for month 6?
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