Mr. Ahmed Mohammed is working in one of the reputable restaurants in Muscat specializing in preparing Omani traditional food. Although the restaurant has been in existent quite long compared to the other restaurants in its vicinity, competitors are seen as quite threatening to his restaurant. Customers are being pampered with many different choices and options. Mr. Ahmed need to search for information of these competitors.     Question: Elaborate on five (5) ways in which Mr. Ahmed can assess the competitors’ strengths and weaknesses.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
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Mr. Ahmed Mohammed is working in one of the reputable restaurants in Muscat specializing in preparing Omani traditional food. Although the restaurant has been in existent quite long compared to the other restaurants in its vicinity, competitors are seen as quite threatening to his restaurant. Customers are being pampered with many different choices and options. Mr. Ahmed need to search for information of these competitors.

    Question: Elaborate on five (5) ways in which Mr. Ahmed can assess the competitors’ strengths and weaknesses.

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