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- 14 Choosing the right respondents are essential to developing surveys that are beneficial. True False* Hame Gradebook Week 1 actice Asignmet-x O ttps//appmyeducator.com/counelactivity.t/1844/270721506109441/ Which of the following is A curent trend in consumer behavior Decreased customer need for accessing information prior to a purchase OIncreased consumer reluctance to share data with businesses they interact with O Availablity of premium options for devoted and loyal customers of a business The need to create a seamless user experience on an easy to-use company website Which of the folloving describes the form of data Kantar may present to marketers? Ut providesa qualitative and quantitative segmentation opproach that oncovers the functional, sociall and emotional drivers of consumer behvior within a given market. Ditves companies a major presence on social networking sites as this alows them to interact with their current and potensal consumers in new ways On stresses the subjective meaning of the consume's individual expertience and the idea that any behavior is subject to mutple…I Which of the following is an example of observation research? / a) Scanning major newspapers and magazines for articles on the subject of the research ) b) Sending a mail survey to all customers in a local market area ( c) Recording all the items that a customer clicks on when visiting a website d) Conducting door-to-door interviews
- 1.) Design a questionnaire for consumer preference survey regarding the problem. Please keep in mind all aspects of the product, company, data analysis, etc. while designing the questionnaire. 2.) Pursuant to collection of data through the consumer preference survey regarding the product, please explain each step in your data analysis plan. Each step of the data analysis plan must be linked to the questions you have designed for the survey in the previous question. 3.) How would you conduct the survey? What would be your mode of data collection and sampling technique? How would you define the population and sample? Justify your answer.Which of the following is an example of observation research? a) Sending a mail survey to all customers in a local market area b) Scanning major newspapers and magazines for articles on the subject of the research c) Recording all the items that a customer clicks on when visiting a website ) d) Conducting door-to-door interviewsFallon campaign managers suggested that Arby's implement a(n) ______ as one way of measuring the campaign's effectiveness. In this evaluation technique, two versions of the television advertising copy are created and the difference in effectiveness is recorded via checkout scanner data. Multiple Choice _____ inquiry test _____ aided recall test _____ attitude test _____ unaided recall test _____ sales test
- discuss the variious sampling techinques that ensure the population of a research investigation study is fully represented in any given scientific research . to enhance your answer you applicable examples xxsxdsf, dqHow might an Al algorithm decide or predict how much you liked what music you listened to on Alexa Music, Spotify or Pandora? (MA - pick all the answers that apply) O By just asking you after you listened to the music. By monitoring your facial expression and iris scan. By how long you replay the music. By monitoring the impact of the music's pitch, rhythm, and harmony to your neural (brain activity) along with your heat, sweat, and electrical responses to the music. By your first name. By your calculated personality profile prediction (a large pool of respondents survey O data that is matched to their Facebook likes and then applied to other profiles (including yours) and predicts how much you liked the music (with a high degree of accuracy). O By how many of your virtual friends on Facebook also like the same music. By how much you replay the music. By listening to your ultrasonic frequency while listening to music. O By your height, weight, and gender.35.36.37 Answer those multiples choices questions. A) A Canadian university would like to know the opinion of its students to know if they prefer online or face-to-face courses. For this survey, she selected a group of 250 students from an American university. Is the study likely to obtain valid results? Yes, because the sample is large. Yes, because universities know how to conduct unbiased research. No, because the sample chosen is not representative of the population concerned. No, because a single sample is not enough to produce valid results. B) Clothing Inc. is a company that sells clothing. This store targets a small segment of consumers who have very specific fashion preferences. This is an example of: Undifferentiated targeting strategy Psychographic targeting Niche strategy differentiated targeting strategy No, because the sample chosen is not representative of the population concerned. C) A major advantage of secondary research is that it: Is easily…
- 1.The most critical criterion in selecting a sampling technique is A.how well the sample represents the population being studied B.the size of the sample C.the sampling methodology used to select the sample D.the sampling unit 2.When examining a research problem, prior research a company has conducted on a previous research question would be classified as A.internal secondary data B.internal primary data C.external secondary data D.external primary data 3. The first step in the marketing research process is to define the issue or problem. The second step is to A.examine secondary data for relevant information B.conduct a primary research study C.decide if an outside research firm will be used or if the research will be conducted internally D.analyze and interpret the dataCase Discussion Questions -What features matter to customers, and which do not? -What would the optimal wearable look like? -Are you worried at all about the sample—are customers who visit the retailer representative of those who might purchase online? -If you were to cluster the customers first, and then run a separate conjoint on each cluster, do you think the results would vary? Could the company create different wearables to satisfy multiple segments? -What features do you wish the company had included that might appeal to customers more?Which test is best to assess whether two independent means are equal? Group of answer choices 1. 2-sample t test 2. Levene's test 3. paired t test 4. one proportion test 5. two proportions test