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1aName the 3 main environments in marketing,
1bWhich one do you have the most control over
1cWhich one do you have the least control over
Step by step
Solved in 5 steps
- What are the primary marketing implications ofTable 6–1?Find words which mean the following. 1 a company's sales expressed as a percentage of the total market 2 short-term tactics designed to stimulate stronger sales of a product 3 the situation in which there is only one seller of a product 4 companies offering similar goods or services to the same set of customers 5 a short and easily memorized phrase used in advertising 6 the division of a market into submarkets according to the needs or buying habits of different groups of potential customers 7 a small and specific market segment 8 a factor which makes you superior to competitors in a certain respect 9 a business's total sales revenue 10 a period during which an economy is working below its potentialUse any four ethical theorise to analyse each of the following topics in atleast 1000 words: i) Personal privacy ii) Copyright iii) Access Right
- Explain and describe the 4Ps on Marketing?Explain marketing's role in each of the 4Ps? Explain the 4Ps and roles demonstrating that you have a good understanding.2/ What is marketing myopia? What are the short- and long-term implications for business in this situation?Critically evaluate the VRIO as a framework to identifycompetitive advantages and disadvantages. Use examples andrelevant literature to support your answer.
- 2. What are the core differences among the PLC stages that force marketers to alter their marketing programs over time?Think of a product you recently purchased andreview your decision process. Why did you need or wantthat product? How did the product’s marketing influenceyour purchase decision? How did you investigate theproduct before making your purchase decision? Did youexperience cognitive dissonance after your decision?Critical Thinking Consumers often buy products be- cause they feel pressure from reference groups to con- form. Does conformity exert a positive or a negative influence on consumers? With what types of products is conformity more likely to occur?
