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- Research Topic: The study of customers’ behavior towards online shopping as opposed to in-store at a Supermarket. Research Design: What type of research style is best for this topic: descriptive, or exploratory? Qualitative or quantitative? What are some best research questions centered around this topic?Explain the importance of research design?18 Explain how Exploratory and Descriptive Research methods can provide organisations decide appropriate marketing insights for strategic decisions. Pa