Natural Grain is a kitchen equipment and accessories company that sells mainly cutting boards, bowls, platters, and mugs. It is not alone in this relatively saturated industry. As such, it has two brand divisions: Natural Gourmet and Natural Chef. Each brand has its own product lines: Natural Gourmet boasts "one-of-a-kind items that sell at high-price points in high- end retall and specialty shops. Natural Chef boasts high-quality, easily recognizable, mass-produced Items that sell at low- cost in department stores and other mass-merchandise outlets. A recent, company-wide marketing research study revealed that there exists a growing demand for mass-produced products among its Natural Gourmet market and retailers that sell Natural Chef products. Armed with this new information, Natural Grain proceeded to conduct an internal and external analysis for both its brand divisions. These analyses revealed that as a whole, Natural Grain is best known for four key characteristics: Its high brand recognition, unique products, mass production, and its ability draw in lots of new competitors. But how should each of these characteristics be classified at the Individual brand level? Show Transcribed Text How is "mass production Identified in the SWOT analysis for Natural Gourmet? Why? Multiple Choice Weakness. The target market for Natural Gourmet seeks unique items. Strength. The target market for Natural Gourmet already offers mass-produced products. Opportunity. The target market for Natural Gourmet seeks products with high brand recognition. Weakness. Natural Gourmet seeks to introduce new products to an already saturated market Threat. Natural Gourmet has not been doing well with its mass-production line.

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

See similar textbooks

Related questions

Question

Transcribed Image Text:Read the case below and then complete the SWOT analysis for each brand: Natural Gourmet and Natural Chef. After completing the SWOT analyses, answer the questions that follow. Natural Grain is a kitchen equipment and accessories company that sells mainly cutting boards, bowls, platters, and mugs. It is not alone in this relatively saturated Industry. As such, it has two brand divisions: Natural Gourmet and Natural Chef. Each brand has its own product lines: Natural Gourmet boasts "one-of-a-kind items that sell at high-price points in high- end retall and specialty shops. Natural Chef boasts high-quality, easily recognizable, mass-produced Items that sell at low- cost in department stores and other mass-merchandise outlets. A recent, company-wide marketing research study revealed that there exists a growing demand for mass-produced products among its Natural Gourmet market and retailers that sell Natural Chef products. Armed with this new information, Natural Grain proceeded to conduct an internal and external analysis for both its brand divisions. These analyses revealed that as a whole, Natural Grain is best known for four key characteristics: its high brand recognition, unique products, mass production, and its ability draw in lots of new competitors. But how should each of these characteristics be classified at the Individual brand level? Show Transcribed Text How is "mass production Identified in the SWOT analysis for Natural Gourmet? Why? Multiple Choice Weakness. The target market for Natural Gourmet seeks unique items. Strength. The target market for Natural Gourmet already offers mass-produced products. Opportunity. The target market for Natural Gourmet seeks products with high brand recognition. Weakness. Natural Gourmet seeks to introduce new products to an already saturated market Threat. Natural Gourmet has t been doing I with its mass-production line. Show Transcribed Text How is "mass production" identified in the SWOT analysis for Natural Chef? Why? Multiple Choice Opportunity. Research indicates a growing demand for mass-produced products in Natural Chef's target market. Weakness. Research indicates a growing demand for mass production to lower costs. Opportunity. Research indicates that mass production allows Natural Chef to build high brand recognition. Strength. Research indicates that mass production allows Natural Chef to create unique products. Threat Research indicates that mass production will allow the firm to raise prices.

Expert Solution