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17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Need details on Amazon (Need all answers)

1. Introduction

2. Factors driving Standardisation

3. Factors driving Localisation

4. Brief background of MNC & subsidiary chosen

5. List and describe any two HR practices (see list below) that cannot be standardised in the subsidiary

List of HR Practices - select only 2 practices:

• Recruitment & Selection

• Training & Development

• Compensation

• Performance Management

• Industrial Relations

6. Give reasons for (5) above

7. Conclusion

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Follow-up Questions

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Follow-up Question

List and describe any two HR practices (see list below) that cannot be standardized in the subsidiary (Amazon India is the subsidiary).
Also give reason why the two selected HR practices cannot be standardized. (Minimum 1000 words)

List of HR Practices - select only 2 practices:

Solution

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Follow-up Question

List and describe any two HR practices (see list below) that cannot be standardised in the subsidiary
have to explain the reasons why it cant be standardised in Amazon India

Solution

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Follow-up Question

Need details on Amazon (Need answees except 1 and 2)

Introduction
Factors driving Standardisation
Factors driving Localisation
Brief background of Amazon india as subsidiary
List and describe any two HR practices (see list below) that cannot be standardised in the subsidiary

List of HR Practices - select only 2 practices: