Nicholas Anderson, a marketing specialist for a manufacturer of microwaves, is looking for ways to reach potential customers who typically avoid advertisements. Which of the following would be the most economical and effective promotional tool for Nicholas to use? lifestyle marketing O bundling products public relations brand contacts personal selling
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- create a 1-page, help wanted ad for an entry level marketing person. In your ad, provide the following details 1: attention grabbing title 2: A brief summary of the entry- level marketing position 3: A list of the desired virtues applications should possess and explain five of the virtues covered in this week's materials 4: Instructions for applying for the job.LMN Ltd, an FMCG Brand in India has hired you as a marketing consultant. your client has given following specification for you to plan your promotion strategy A) Objective is to stimulate sale & motivate individuals to buy on Impulse B) Message to be generally same for all. Which of the following elements of promotoion mix will you choose? options are Public Relations sales publicity advertisingKeep McDonald's advertise in your mind and identify following: a. Target Market of an ad b. Positioning of an ad c. Do you find the ad effective? Why or why not
- Following are the advantages of personal selling, except: O a Most practical promotional option O b. Two way communication Oc. Flexibility O d. Time consuming out of uestionSee the following ads and identify following: AD Link: https://www.youtube.com/watch?v=WNxxaXZpJsI&feature=youtu.be a. Need the brand ad is trying to satisfy b. Value Proposition of each ad c. Target Market of an ad d. Positioning of an ad e. Differentiation (if any) f. Do you find the ad effective? Why or why not g. Grade ad out of 10Interview a salesperson from an expensive, amoderate, and an inexpensive outlet for thefollowing. Ascertain their perceptions of thesocial classes or status of their customers.Determine if their sales approach differs withdiffering classes.a. Men’s clothingb. Women’s clothingc. Furnitured. Wine
- How does each of the following factors affect the decision to emphasize personal selling or advertising and salespromotion?a. geographic market concentrationb. length of marketing channelsc. degree of product technical complexityView the advertisements, below Then, select three and explain if and how you see the above concept in action Describe what product or service each of the three ads is trying to sell Then, explain what you think each ad is actually selling Finally, describe whether you can think of any ethical concerns related to this approach of communication Obama: “Hope” (Political Campaign Poster) (http://enwikipediaorg/wiki/Barack_Obama_%22Hope%22_poster) “We Can Do It!” (Propaganda Poster) Links to an external site (http://enwikipediaorg/wiki/We_Can_Do_It!) Old Spice: The Man Your Man Could Smell (http://wwwyoutubecom/watch?v=owGykVbfgUE) 1984 Apple’s Macintosh Commercial (HD) [Video file] (nd) Retrieved from http://wwwyoutubecom/embed/VtvjbmoDx-IClick here for a transcript of the video Volkswagen: “Think Small” (Print Ad (http://enwikipediaorg/wiki/File:Think_Smalljpg)Indicate the type of sales promotion that a producer might use in each of the following situations and briefly explain your reasons: 1) A firm has developed an improved razor blade and obtained distribution, but customers are not motivated to buy it. 2) A competitor is about to do a test market for a new brand and wants to track sales in yes market areas to fine-tune its marketing mix. 3) A big grocery chain won't stock a firm's new popcorn-based snack product because it doesn't think there will be much consumers demand.
- Assume that you are working in the marketing department of Sunrise Biscuits (Z) Limited. The company is developing a new biscuit. You are convinced that sales promotion is the best way to launch this new product. A) Explain what the term “sales promotion” means; B) Discuss how it is different than advertising; and C) Recommend one type of consumer promotions that you believe most appropriate for attracting the potential target (university students aged 18-25) for this type of product and explain why.Some people love Apple products. They see their quality, and image is something that appeals to them. What is the marketing term for this? a. publicity objective b. marketing differentiator c. competitive advantage d. sales promotional themeWhich of the followings cannot be considered as an element of promotion mix companies? a. Integrated marketing b. Sales promotion C /Advertising and public relations D / Personal selling