Essentials of Business Analytics (MindTap Course List)
2nd Edition
ISBN:9781305627734
Author:Jeffrey D. Camm, James J. Cochran, Michael J. Fry, Jeffrey W. Ohlmann, David R. Anderson
Publisher:Jeffrey D. Camm, James J. Cochran, Michael J. Fry, Jeffrey W. Ohlmann, David R. Anderson
Chapter15: Decision Analysis
Section: Chapter Questions
Problem 1P
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A) There are times when accepting a negative or zero NPV project makes sense. Explain what a zero NPV means and give an example of when this choice makes sense for a Company.

B) Given our discussion on Amazon's decision to buy Wholefoods, if you were setting up an NPV analysis of this decision, what types of benefits and/ or costs would you include in this analysis? Do you see this as a positive or negative NPV decision by Amazon? Why or why not?

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