One of the major advantages of publicity is that it: a) gives marketers the maximum possible control over the message. b) has greater power as compared to other mediums to stimulate an immediate desire to buy the product. C targets the intended audience more accurately than other promotional tools C) is often viewed bv consumers as more credible than advertising.
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- One of the major advantages of publicity is that it: a) is often viewed by consumers as more credible than advertising. b) gives marketers the maximum possible control over the message C) targets the intended audience more accurately than other promotional tools. d) has greater power as compared to other mediums to stimulate an immediate desire to buy the product.A “V” effect of advertising refers to the positive effect of decrease in advertising spending on sales. How can you explain why there is a V effect?What Makes a Good Advertisement? It's promotional. It's persuasive. It's part of an overall marketing strategy. It's targeted. It's an investment. It's original. It's creative. It's consistent. Consider some of the following qualities that make for a strong ad: Make 'em laugh. If people come away from your ad laughing, that's a positive association with your company. ... Keep it simple. ... Stay positive. ... Be relatable. ... Conversational. ... Make it memorable. ... Thought-provoking. ... Create an emotional connection. ou'll need to post a video link to your best / favorite advertisement for a product or service. Then, in a short paragraph, explain why you think your advertising example is effective in hitting its mark, using the criteria listed above to substantiate your case. There is no requirement in this discussion for you to post a written reply to your fellow classmates, but do take the time to review the variety of advertisements that have been shared.
- Essay to examine the view that advertising can be seen as the provision of information valuable to the consumer, for which the consumer will be prepared to pay extra. Give example of situation.37) The use of short-term incentives to encourage the purchase or sale of a product or service is called a. sales promotion b. public relations c.personal selling d. direct marketingWhat is the main limitation of advertising? Select one: a. It is easily copied by other organisations. b. It has limited reach and it is expensive. c. The market-savy public is cynical about the message. d. The difficulty in measuring its effectiveness.
- you have to choose between three advertising campaigns outlined by your agency. the first (a) is a soft-sell, honest, straight-information campaign. the second (b) uses sex-loaded emotional appeals and exaggerates the product’s benefits. the third (c) involves a noisy, somewhat irritating com- mercial that is sure to gain audience attention. Pretests show that the campaigns are effective in the following order: c, b, and a. What would you do?Many advertisements were exaggerated claims base assumption or misleading information. Should ads stick to the truth? Should the government prosecute the propagandists and manufacturers for dishonesty and lies? Explain your answer.Radio advertising offers a high degree of selectivity; True or False
- Examine a Centers for Disease Control (CDC) advertising campaign that promotes the influenza (flu) vaccination. Analyze the campaign to discover the target audience and the advertising techniques used. Then, evaluate the effectiveness of these advertising techniques. Write a five-paragraph essay in which you explain how the advertising campaign effectively promotes the influenza vaccination to a range of audiences4.What distinguishes persuasive advertising from informative advertising? a) Persuasive advertising relies on statistics summarizing customer reviews. b) Persuasive advertising uses facts about the product to convey its excellence. c) Persuasive advertising focuses on emotions and provides few facts about the product. d) Persuasive advertising focuses on brand reputation by frequent reminders of awards won by brand.20 Which major promotion category makes use of displays, discounts, coupons, and demonstrations? Select one: a. public relations b. publicity c. direct marketing d. sales promotion