Online User Profiling/ E-Commerce – Describe the characteristics used to identify and profile online users and how those characteristics differ from descriptions of traditional consumers using physical and personal traits – Discuss the role of computer-mediated applications in digital consumer behavior, such as digital consumer decision support systems (CDSSs), intelligent agents, and how they result in different patterns of interaction than for traditional consumer engagement in the physical marketplace – Discuss how the e-business’s digital customer behaviour for online services overlaps with the traditional customer behavior approach for services provided in physical interpersonal settings
Online User Profiling/ E-Commerce – Describe the characteristics used to identify and profile online users and how those characteristics differ from descriptions of traditional consumers using physical and personal traits – Discuss the role of computer-mediated applications in digital consumer behavior, such as digital consumer decision support systems (CDSSs), intelligent agents, and how they result in different patterns of interaction than for traditional consumer engagement in the physical marketplace – Discuss how the e-business’s digital customer behaviour for online services overlaps with the traditional customer behavior approach for services provided in physical interpersonal settings
Chapter6: Target Markets: Segmentation And Evaluation
Section: Chapter Questions
Problem 1SC
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Question
Online User Profiling/ E-Commerce
– Describe the characteristics used to identify and profile
online users and how those characteristics differ from descriptions of
traditional consumers using physical and personal traits
online users and how those characteristics differ from descriptions of
traditional consumers using physical and personal traits
– Discuss the role of computer-mediated applications in digital
consumer behavior, such as digital consumer decision support systems (CDSSs),
intelligent agents, and how they result in different patterns of interaction
than for traditional consumer engagement in the physical marketplace
– Discuss how the e-business’s digital customer behaviour
for online services overlaps with the traditional customer behavior approach
for services provided in physical interpersonal settings
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