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- Describe any TWO (2) activities undertaken by a company that they would consider to be marketing activities. You are to describe the marketing activities that you encountered/ experienced or observed. Identify what marketing activities you consider them to be? Explain what is the company that is undertaking the activities trying to do. What do you think is their objective(s)? Who are the activities or messages targeted to? What marketing principles do these activities demonstrate? Do you consider the activities or messages to be effective? Why or why not?How can companies effectively measure the ROI (return on investment) of their marketing campaigns, considering both online and offline efforts?Describe any TWO (2) activities undertaken by a company that they would consider to be marketing activities. Identify what marketing activities you consider them to be? Explain in your own words what is the company that is undertaking the activities trying to do. What do you think is their objective(s)? Maximum word count is 1000 Who are the activities or messages targeted to? Based on your reading of the course material, what marketing principles do these activities demonstrate? Do you consider the activities or messages to be effective? Why or why not?
- Suggest and critically discuss a model that helps managers to decide to adopt an offensive or defensive marketing route. Support your answer with examples.Any marketing strategy should include improving and maximizing customer loyalty and retention. Give two instances of companies that adopt this technique, as well as two explanations of why this is the case.How do objectives work in a marketing communications campaign?
- What local businesses in your community are using online, social media and/or mobile marketing? Interview the owner or manager of one of the businesses to learn how the business uses these marketing activities and discuss their satisfaction with them.As the Marketing Manager for Hearst Magazines, you're responsible for promoting a new magazine called By Invitation Only. You're in the process of developing your online marketing strategy and you've identified your target customers, targeted these customers through selected online channels, created compelling ad/post copy, determined appropriate metrics to track performance, and done so within budget. Have you successfully completed all of the important steps in planning an online marketing campaign? If so, please say so. If not, please identify the step(s) that you've missed in the plan above.You have been hired as a consultant by a major beverage manufacturer. Ensure that, as part of your overall marketing strategy, you address and describe the measures that can be taken to increase the company's online visibility. Before releasing a website to the public, ensure that it has undergone extensive testing.
- Create a real-time marketing campaign for a product or service of your choice to create customer engagement using online, mobile, and social media. How would you measure the success of your campaign? (Students are to describe any TWO (2) activities undertaken by a company in their community that they would consider to be marketing activities. You are to describe the marketing activities that you encountered/ experienced or observed Identify what marketing activities you consider them to be? Explain in your own words what is the company that is undertaking the activities trying to do. What do you think is their objective(s)? Who are the activities or messages targeted to? Based on your reading of the course material, what marketing principles do these activities demonstrate? Do you consider the activities or messages to be effective? Why or why not?Find a print advertisement from a magazine (or, alternatively, you can also find an advertisement online) and analyze the advertisement you have chosen by focusing on the following questions: What is the most likely objective of this advertisement? What marketing goals do you think the company/brand is trying to achieve with this advertisement/campaign?