ou have chosen to undertake your research project following a deductive approach. Examine the factors  that may cause you to work inductively, although working deductively is your preferred choice. In your  response include the research philosophy related to both deductive and inductive research approaches.

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20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter5: Marketing Research And Information Systems
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You have chosen to undertake your research project following a deductive approach. Examine the factors 
that may cause you to work inductively, although working deductively is your preferred choice. In your 
response include the research philosophy related to both deductive and inductive research approaches. 

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