Ouestion 1 i Information Quality is important to any business. Discuss 2 common characteristics ofhigh quality information and state the business values of Information Quality and Information consistency. Business Value- ii. A data — driven website is an interactive website kept constantly updated and relevant to the needs of its customers using a database. Discuss two advantages of data driven websites. iii. Business intelligence can provide managers with the ability to make better decisions. Explain how the following industries use business intelligence to make better decisions: a. Airlines: b. Health Care c. Marketing : d. IT Industry

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