Part 1 What is a "brand"? Why is it imporțant for companies to establish a brand identity? Part 2 How would a company differentiate itself when offering services? What are the (4) l's of service?

Principles of Accounting Volume 2
19th Edition
ISBN:9781947172609
Author:OpenStax
Publisher:OpenStax
Chapter13: Sustainability Reporting
Section: Chapter Questions
Problem 2Q: What is the value of triple bottom line reporting to users? What is the cost to the company to...
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Part 1
What is a "brand"? Why is it imporțant for companies to establish a brand identity?
Part 2
How would a company differentiate itself when offering services? What are the (4) I's of service?
Transcribed Image Text:Part 1 What is a "brand"? Why is it imporțant for companies to establish a brand identity? Part 2 How would a company differentiate itself when offering services? What are the (4) I's of service?
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