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- Scenario 3 Ben Gibson, the purchasing manager at Coastal Products, was reviewing purchasing expenditures for packaging materials with Jeff Joyner. Ben was particularly disturbed about the amount spent on corrugated boxes purchased from Southeastern Corrugated. Ben said, I dont like the salesman from that company. He comes around here acting like he owns the place. He loves to tell us about his fancy car, house, and vacations. It seems to me he must be making too much money off of us! Jeff responded that he heard Southeastern Corrugated was going to ask for a price increase to cover the rising costs of raw material paper stock. Jeff further stated that Southeastern would probably ask for more than what was justified simply from rising paper stock costs. After the meeting, Ben decided he had heard enough. After all, he prided himself on being a results-oriented manager. There was no way he was going to allow that salesman to keep taking advantage of Coastal Products. Ben called Jeff and told him it was time to rebid the corrugated contract before Southeastern came in with a price increase request. Who did Jeff know that might be interested in the business? Jeff replied he had several companies in mind to include in the bidding process. These companies would surely come in at a lower price, partly because they used lower-grade boxes that would probably work well enough in Coastal Products process. Jeff also explained that these suppliers were not serious contenders for the business. Their purpose was to create competition with the bids. Ben told Jeff to make sure that Southeastern was well aware that these new suppliers were bidding on the contract. He also said to make sure the suppliers knew that price was going to be the determining factor in this quote, because he considered corrugated boxes to be a standard industry item. Is Ben Gibson acting legally? Is he acting ethically? Why or why not?Scenario 3 Ben Gibson, the purchasing manager at Coastal Products, was reviewing purchasing expenditures for packaging materials with Jeff Joyner. Ben was particularly disturbed about the amount spent on corrugated boxes purchased from Southeastern Corrugated. Ben said, I dont like the salesman from that company. He comes around here acting like he owns the place. He loves to tell us about his fancy car, house, and vacations. It seems to me he must be making too much money off of us! Jeff responded that he heard Southeastern Corrugated was going to ask for a price increase to cover the rising costs of raw material paper stock. Jeff further stated that Southeastern would probably ask for more than what was justified simply from rising paper stock costs. After the meeting, Ben decided he had heard enough. After all, he prided himself on being a results-oriented manager. There was no way he was going to allow that salesman to keep taking advantage of Coastal Products. Ben called Jeff and told him it was time to rebid the corrugated contract before Southeastern came in with a price increase request. Who did Jeff know that might be interested in the business? Jeff replied he had several companies in mind to include in the bidding process. These companies would surely come in at a lower price, partly because they used lower-grade boxes that would probably work well enough in Coastal Products process. Jeff also explained that these suppliers were not serious contenders for the business. Their purpose was to create competition with the bids. Ben told Jeff to make sure that Southeastern was well aware that these new suppliers were bidding on the contract. He also said to make sure the suppliers knew that price was going to be the determining factor in this quote, because he considered corrugated boxes to be a standard industry item. As the Marketing Manager for Southeastern Corrugated, what would you do upon receiving the request for quotation from Coastal Products?Better Fitness, Inc. (BFI), manufactures exercise equipment at its plant in Freeport, Lon Island. It recently designed two universal weight machines for the home exercise market. Both machines use BFI-patented technology that provides the used with an extremely wide range of motion capability for each type of exercise performed. Until now, such capabilities have been available only on expensive weight machines primarily used by physical therapists. At a recent trade show, demonstrations of the machines resulted in significant dealer interest. In fact, the number of orders that BFI received at the trade show far exceeded its manufacturing capabilities for the current production period. As a result, management decided to begin the production of the two machines. The two machines, which BFI named the BodyPlus 100 and the BodyPlus 200, require different amounts of resources to produce. The BodyPlus 100 consists of a frame unit, a press station, and a pec-dec station. Each frame produced…
- SERVQUAL is a multi-dimensional research instrument designed to capture consumer expectations and perceptions of a service along five dimensions that are believed to represent service quality. Explain how the use of the SERVQUAL Model would help OUTsurance better service its customers.What are the possible factors that could be responsible for food not being available at the right time to reach the resident in a healthcare facility? Include at least 4 categories and list 2 possible specific issues for each category.An entrepreneur has embarked on a project to use human hair in place of animal furs in a clothing line. The human hair is to be woven into cotton fabrics, to make a hybrid fabric, that can be used as a thermal insulating fabric (i.e., it keeps persons warm). To increase the probability of sales the hybrid fabric must be dyed in various colors. Provide advice to the entrepreneur on what approaches should/could be taken to dye the new hybrid fabric. In your advice discuss the requirements of the dyes to be used, why hair dyes would not be a good option and how the dye(s) you suggest would work in the application based on the structure/properties of the fabric.
- Better Fitness, Inc. (BFI), manufactures exercise equipment at its plant in Freeport, Long Island. It recently designed two universal weight machines for the home exercise market. Both machines use BFI-patented technology that provides the user with an extremely wide range of motion capability for each type of exercise performed. Until now, such capabilities have been available only on expensive weight machines used primarily by physical therapists. At a recent trade show, demonstrations of the machines resulted in significant dealer interest. In fact, the number of orders that BF received at the trade show far exceeded its manufacturing capabilities for the current production period. As a result, management decided to begin production of the two machines. The two machines, which BFI named the BodyPlus 100 and the BodyPlus 200, require different amounts of resources to produce. The BodyPlus 100 consists of a frame unit, a press station, and a pec-dec station. Each frame produced…Getting into the minds of the customer Apha Research Consultants is a marketing research consultancy operating in Jamaica for approximately 3 years. Its proprietor and sole employee, Mr. John Waterman is a graduate of the University of the West Indies with an elective in Management Studies. In his previous job before starting with Alpha, Mr. Waterman worked for 10 years with a major research consultancy; 3 of these years he was employed in the capacity of Assistant Manager-Market Research. Mr. Waterman considers himself a very good researcher and with experience and knowledge gained from his previous job along with his Management Studies degree, he believes that he is equip for successfully managing this entity despite only doing one course in market research in his degree programme; completed in semester one of 2000. Alpha Research Consultants offers 3 distinct services – employee satisfaction survey, product demand studies and customer satisfaction survey. These services are…A firm distributed a brochure with tall promises about its services. It could not meet these in reality, leaving a number of customers disappointed. In the context of the five gaps model, whcih gap was responsible for service quality failure in this case? Gap 4 Gap 1 Gap 2 Gap 3
- A firm distributed a brochure with tall promises about its services. It could not meet these in reality, leaving a number of customers disappointed. In the context of the five gaps model, whcih gap was responsible for service quality failure in this case? A Gap 4 b Gap 1 c Gap 2 d Gap 3Make a recommendation Describe the potential limitations of the recommended solution and what to monitor to ensure it will be successfully implemented.1. A hotel tries to reduce the perishability of its services by selling last minute inventory at a highly discounted price. This technique presents threats to a company’s: A. Brand image B: Variability of services C: Relationships with suppliers D: Human resources turnover 2. Sometimes, hotel and airline companies upgrade guests to higher-end services. For such services, there are not a lot of word-of-mouth, reviews, or pictures available. For example, a hotel may upgrade a guest who paid for a regular room to a suite in order for the guest to experience an upscale product that the customer does not purchase often, but may purchase in the future. This situation, where a guest may experience an unfamiliar upscale service for the first time, is likely to result in a __________ in the __________ of services. A: increase, intangibility B: reduction, intangibility C: reduction, variability D: increase, variability 3. In hospitality and travel industries, customers and frontline…