Philip Morris would aim their innovative products at consumers who are early adopters. Advise Philip Morris on how to facilitate new product adoption using the five-stage consumer– adoption process model
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Philip Morris would aim their innovative products at consumers who are early adopters. Advise Philip Morris on how to facilitate new product adoption using the five-stage consumer– adoption process model
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- A mobile phone company is considering introducing a new phone. Outline the steps the company would take leading up to (and including) the introduction of the new phone to the market. What steps in the new product process would it use? What aspects of the consumer adoption process would be important?Give three examples of products that consumers hold erroneous perceptions about. Can you trace how these errant perceptions came about?Explain what role does product innovation play in the consumer adoption process, and how can companies use innovation to accelerate adoption?
- The way consumers evaluate and choose a product depends on their degree of involvement with the product and marketing messages. Identify a brand that has high consumer involvement (Benz) and critically examine their strategies to increase consumer involvement with the product and marketing messages.Brands can play a significant role in signaling certain product characteristics to consumers. Researchers have classified products and their associated attributes or benefits into three major categories. Identify each category and explain in which of the three categories brands may be particularly importantWhat is a product line? Discuss the various product line decisions marketers make and how a company can expand its product line.
- Consider the following categories of products: beer, candy bars, and running shoes For each category, please do the following: identify the basic level, superordinate, and subordinate levels in the taxonomic structure identify prototypes for each category, and explain your choices identify the specific features and associations consumers likely have with the prototypes please use beer,candy bars and running shoesThe way consumers evaluate and choose a product depends on their degree of involvement with the product and marketing messages. Identify a brand that has high consumer involvement (e.g. Apple) and critically examine their strategies to increase consumer involvement with the product and marketing messages.Discuss the social influences on consumers and provide an example of how one or more of these factors impacted a product or service purchase you made recently. Discuss the stages of the consumer-buyer decision process and describe how you or your family used this process to make a purchase.