Plan to make additional three products. These may be in the same category as the first product or not. Use the following format. Pretend that your company has been making and selling one product for the past five years. Jertniyns of NEEDS/WANTS THAT HAS BEEN SATISFIED GOODS OR SERVICES REASON FOR OFFERING THE PRODUCTS PRODUCT Original Product New Product 1 New Product 2 New Product 3
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- What is brand & brand management? Assume that you are marketing manager of the company which is facing problem in their marketing department and you have to conduct a research to solve the same anwseryour question using specific knowledge of this subject.Develop an integrated marketing communication plan, covering a 12-month period, for the launch and rollout of a fictional new product or service. The product that our team is using is cerassie tea. 1. Identify and describe at minimum 3 possible consumer segmentsAs you start developing the marketing plan, you realize the product (iPad) and customer’s need must match. Customers are motivated to by products and services based on their personnal wants and needs. Research the products your selected company promotes. Choose 1 top product. Cutomer Target: Who is your primary cutomer target? (b) Explain the demographics and psychographic profile of your primary customer. (c) Consider if this target market will change and grow in the next decade. (d) Include this information in this section.Customer segments:Decide if the customer groups should be segmeted. (b) Renmember to segment based on homogenous and heterogenous groups. (c) It is important to make sure the groups are large enough to generate substantial revenue for the company.Product Position: Consider the images of your company and its 1 top product (iPad) (b) What positioning strategy will you incorporate into the plan? (c) Consider how you will position the product in the market. (d)…
- You are the new marketing manager for The Westside Coffee Company. You have been tasked with developing a strategic marketing and communications plan to improve store performance. Over the next few weeks, you will develop different elements of your marketing and communications plan. Consumer/Marketplace Insights and Micro-Moments Resource: Read the articles from the University Library. Perform a price/quality segmentation analysis using the resources provided in the University Library. You will need toYou are the new marketing manager for The Westside Coffee Company. You have been tasked with developing a strategic marketing and communications plan to improve store performance. Over the next few weeks, you will develop different elements of your marketing and communications plan. Consumer/Marketplace Insights and Micro-Moments Resource: Read the articles from the University Library. Perform a price/quality segmentation analysis using the resources provided in the University…The consumer: describe the target market profile. Product: iBasket - Guopeng Liang Guopeng Liang target market profile focus on as below – Demographic: Age, city or region of residence, gender, race, ethnicity, or household composition. Socioeconomic: Income, educational attainment, occupation, neighbourhood, or association memberships. Brand affinity/product usage: Product engagement, purchasing history, or level of brand loyalty. Psychographics: Lifestyles, life stage, personality, attitudes, opinion, or voting behaviour. Generation: Specific generation cohort group. Geography: Geographical area in which consumers reside and work. Geodemographics: Combines geography and demographics, which may cluster into identifiable groups. Benefits: What consumers are looking for when they shop for products and services. My answer Ideal customer- Laundry activity is a time-consuming task as it involves several activities which need dedicated involvement. Here, we are aim to target such…The consumer: describe the target market profile. Product: iBasket - Guopeng Liang Guopeng Liang target market profile focus on as below – Demographic: Age, city or region of residence, gender, race, ethnicity, or household composition. Socioeconomic: Income, educational attainment, occupation, neighbourhood, or association memberships. Brand affinity/product usage: Product engagement, purchasing history, or level of brand loyalty. Psychographics: Lifestyles, life stage, personality, attitudes, opinion, or voting behaviour. Generation: Specific generation cohort group. Geography: Geographical area in which consumers reside and work. Geodemographics: Combines geography and demographics, which may cluster into identifiable groups. Benefits: What consumers are looking for when they shop for products and services. I need your answer, please don’t explain how to do. I can google it. but, I’m here for your answer. please answer with examples and clear explanation
- The consumer: describe the target market profile. Product: iBasket - Guopeng Liang Guopeng Liang target market profile focus on as below – Demographic: Age, city or region of residence, gender, race, ethnicity, or household composition. Socioeconomic: Income, educational attainment, occupation, neighbourhood, or association memberships. Brand affinity/product usage: Product engagement, purchasing history, or level of brand loyalty. Psychographics: Lifestyles, life stage, personality, attitudes, opinion, or voting behaviour. Generation: Specific generation cohort group. Geography: Geographical area in which consumers reside and work. Geodemographics: Combines geography and demographics, which may cluster into identifiable groups. Benefits: What consumers are looking for when they shop for products and services. Please explain each catergory with example and elaborate it your point.(1) Think of three car brands or specific models. Howare these products positioned in your mind? Whatterms do you use to describe them? (2) Given yourtransportation needs in the near future (assuming youwill need a car), which model is the most desirable?The least desirable?10. What specific issues do marketing strategies help marketers determine? A) The goals the marketing plan intends to accomplish B) The marketing objectives of what the marketer will accomplish C) The mix of goods or services to fill a customer's needs or wants D) The marketing activities a business will use to achieve marketing goals E) The features that will differentiate a product from competitors
- In planning its market offering, the marketer must address the FIVE (5) product levels of the customer value hierarchy. List and explain each level.Marketing mix are set of controllable factors and tools integrated in developing a marketing program for a particular brand also known as: Group of answer choices a. marketing management b. marketing plan c. 4P's of marketing d. marketing strategiesWhat is the major problem faced by Burt’s Bees in this case? e.g., The major problem (or challenge) facing Burt’s Bees is the brand is targeted to an inappropriate segment. WHAT strategic marketing steps should the new owners of the Burt’s Bees company (Clorox) take to overcome this challenge? e.g., Instead of targeting older consumers who are concerned about their health, Clorox should target a new customer segment. They should focus on a younger segment that is environmentally conscious, who would be willing to pay a premium for the Burt’s Bees branded products.