Please do not give solution in image format thanku Select three local businesses (one large and two small) and play the role of "mystery shopper".   How easy was it to do business with each company? How would you rate their service, quality and convenience?   Were sales people helpful and friendly?   Did they handle transactions professionally and courteously?   How would you rate the business' appearance?   How would you describe each company's competitive advantage?   What future do you predict for each company?   Prepare a brief report on the findings and conclusions.

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter3: The Marketing Environment
Section: Chapter Questions
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Please do not give solution in image format thanku

Select three local businesses (one large and two small) and play the role of "mystery shopper".

 

How easy was it to do business with each company? How would you rate their service, quality and convenience?

 

Were sales people helpful and friendly?

 

Did they handle transactions professionally and courteously?

 

How would you rate the business' appearance?

 

How would you describe each company's competitive advantage?

 

What future do you predict for each company?

 

Prepare a brief report on the findings and conclusions.

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