Plot the scattergraph for the data.           (ii) Use the data, to develop a regression equation relating advertising expenditure to membership.   (iii)  Estimate the membership if $40 000 is spent on advertising.

Practical Management Science
6th Edition
ISBN:9781337406659
Author:WINSTON, Wayne L.
Publisher:WINSTON, Wayne L.
Chapter13: Regression And Forecasting Models
Section: Chapter Questions
Problem 42P: The file P13_42.xlsx contains monthly data on consumer revolving credit (in millions of dollars)...
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YEAR  ADVERTISING EXPENDITURE ($000) MEMBERSHIP SUBCRIPTIONS
2013 51 62
2014 58 68
2015 62 66
2016 65 66
2017 68 67
2018 76 72
2019 77 73
2020 78 72
2021 78 78
2022 84 73
2023 85 76

i) Plot the scattergraph for the data.          

(ii) Use the data, to develop a regression equation relating advertising expenditure to membership.  

(iii)  Estimate the membership if $40 000 is spent on advertising.           

(iv)  How much must be spent on advertising to obtain a membership of 80 (000)?           

(iv)  What is the nature of the relationship between advertising expenditure and membership? 

(v)  Forecast 2024 membership using an alternative method, clearly explaining the limitations of your selected method.      

(vi) What are the limitations of the method used in (i)?     

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(iv) How much must be spent on advertising to obtain a membership of 80 (000)?           

 

(iv) What is the nature of the relationship between advertising expenditure and membership? 

 

(v) Forecast 2024 membership using an alternative method, clearly explaining the limitations of your selected method.      

 

 

(vi) What are the limitations of the method used in (i)?     

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