Power institute invites you to a top management meeting to explain them the functions of your portfolio. In your capacity as a public relations practitioner, explain to the CEO and top management what your work assignments entail.
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Power institute invites you to a top management meeting to explain them the functions of your portfolio. In your capacity as a public relations practitioner, explain to the CEO and top management what your work assignments entail.
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- Suppose you are working in a courier services company, which is ranked fourth in the domestic Indian market in terms of market share. Your company management thinks that one of the ways to improve sales & profit performance, as well as the company’s market share, is to implement the concept of Integrated Marketing Communications (IMC). You are asked to prepare a proposal indicating the objectives, strategies & challenges in implementing the IMC.Your communications strategy must incorporate traditional methods, as well as methods utilizing the Internet and Social Media. Discuss the elements of the promotion mix that you will use to promote your product.A company has approached you for advice due to problems experienced while attempting to convince their salespeople to adopt and effectively utilize sales force automation (SFA) technology. What managerial advice would you provide the company, in communicating with its sales force, to reduce those problems and increase the efficacy of its use? Discuss the benefits of SFA for its key competitors and the growing capabilities gap. Position the benefits of SFA from the perspective of buyers and their satisfaction. Explain the benefits of SFA for management tracking and oversight. Communicate the benefits of SFA adoption on performance for each individual salesperson.
- You have recently been hired as a sales person of a company that distributes electronic products. Your sales manager briefly mentioned to you that you are responsible for implementing sales and marketing strategies. Based on your understanding of the sales work, briefly discuss with your salesforce team, with illustrations, five (5) key responsibilities of salespeople.Your company’s national sales manager has mandated that each salesperson must undergo training upon initially being hired and retraining every two years after that. You are very skeptical about training being of much value for seasoned salespeople who are performing well, and it’s frustrating and costly in terms of lost sales to pull them out of their territories for centralized training. Therefore, you’ve decided to do all the training of your experienced salespeople online via e-learning on your company’s intranet, so your salespeople can complete the programs on their own time after their normal working hours. You’ve heard that it’s best for the salespeople to interact with and learn from each other in their training, so you’ve encouraged the salespeople to contact each other to share perspectives. With the training budget money saved, you hold a party for all the salespeople who complete the e-learning on time and give special awards to those who score highest. In the first…Write an informal report based on the text below: Your company, an apparel specialty store chain, has a relatively large number of salespeople. However, management isn't satisfied with the way the company evaluates the individual performance of sales associates. One controversial method involves filming sales transactions. Management finds this intriguing, but you believe the sales staff may find it intrusive. What other methods are used? Select companies similar to yours to determine what they are doing. What are the pros and cons of each? In your view, which method(s) would be best for your company?
- Assess how corporate communications link to corporate objectives.Explain the role of the public relations practitioner in contemporary times. Give suitable PR answers .What are the merits or benefits of sales promotion? Assessment of sales promotion This should include but are not limited to the following: Discussions on merits or benefits of sales promotion Explanation on why and how sales promotions approach might be used Examples must be included.
- Explains the strategic objectives of a corporate communications strategy.Discuss the Roles salespeople perform that contribute to the success of the sales organizations. Be sure to list and discuss at least Four roles - Few statements are needed for each role and present them in bullet points format As a sales manager, what are the skills you would expect your salespeople to possess - List three skills and elaborateWhy publicity is considered to be an important part of public relations?