Prepare a brief report on the methods that can be used to measure the effectiveness of promotional campaigns. (10%) In particular, you are required to show how the methods may change to match the differing objectives of two campaigns: first, a campaign to launch a new instant coffee product, and second, a campaign to promote equal opportunities in the workplace. (20%) Word Limit: 2,000–2,500 words RUBRIC: Criteria Description Methods of evaluation Describe the range of methods available to measure the effectiveness of a promotional campaign. Assumptions 7 Points Determine your assumptions and discuss the recommended research methods. Objectives 1. Launch of new brand of coffee 2. Equal opportunities campaign Evaluation Methods & Conclusion The report is organised and includes visual elements. Writing is professional, concise, and persuasive. There are no spelling or grammatical errors, and technical terms are defined. Report Format The report is organised and includes visual elements. Writing is professional, concise, and persuasive. There are no spelling or grammatical errors and technical terms are defined References Five or more references were used/cited using the APA 7th ed. style format within the last 6 years.
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Prepare a brief report on the methods that can be used to measure the effectiveness of promotional campaigns. (10%)
In particular, you are required to show how the methods may change to match the differing objectives of two campaigns: first, a campaign to launch a new instant coffee product, and second, a campaign to promote equal opportunities in the workplace. (20%)
Word Limit: 2,000–2,500 words
RUBRIC:
Criteria |
Description |
Methods of evaluation
|
Describe the range of methods available to measure the effectiveness of a promotional campaign. |
Assumptions 7 Points |
Determine your assumptions and discuss the recommended research methods. |
Objectives
|
1. Launch of new brand of coffee 2. Equal opportunities campaign |
Evaluation Methods & Conclusion
|
The report is organised and includes visual elements. Writing is professional, concise, and persuasive. There are no spelling or grammatical errors, and technical terms are defined. |
Report Format
|
The report is organised and includes visual elements. Writing is professional, concise, and persuasive. There are no spelling or grammatical errors and technical terms are defined |
References
|
Five or more references were used/cited using the APA 7th ed. style format within the last 6 years. |