Prepare to present your findings and recommendations to the Board of Directors for your Marketing Plan.Your presentation should include:Findings uncovered in the SWOT analysis that are the basis for your recommendation.Overall strategy recommendation based on competitive advantage.Analysis and description of target audience as it applies to this strategy.Strategy decisions in all 4 areas of Product, Price, Distribution and Communications and rationale.Implementation plan and conclusions.You must include notes or record the presentation via Collaborate to simulate a live presentation.Format: 10-15 slides in PowerPoint loaded to the Assignments folder as a PDF only.
Prepare to present your findings and recommendations to the Board of Directors for your Marketing Plan.Your presentation should include:Findings uncovered in the SWOT analysis that are the basis for your recommendation.Overall strategy recommendation based on competitive advantage.Analysis and description of target audience as it applies to this strategy.Strategy decisions in all 4 areas of Product, Price, Distribution and Communications and rationale.Implementation plan and conclusions.You must include notes or record the presentation via Collaborate to simulate a live presentation.Format: 10-15 slides in PowerPoint loaded to the Assignments folder as a PDF only.
Practical Management Science
6th Edition
ISBN:9781337406659
Author:WINSTON, Wayne L.
Publisher:WINSTON, Wayne L.
Chapter2: Introduction To Spreadsheet Modeling
Section: Chapter Questions
Problem 20P: Julie James is opening a lemonade stand. She believes the fixed cost per week of running the stand...
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Prepare to present your findings and recommendations to the Board of Directors for your Marketing Plan.Your presentation should include:Findings uncovered in the SWOT analysis that are the basis for your recommendation.Overall strategy recommendation based on competitive advantage.Analysis and description of target audience as it applies to this strategy.Strategy decisions in all 4 areas of Product, Price, Distribution and Communications and rationale.Implementation plan and conclusions.You must include notes or record the presentation via Collaborate to simulate a live presentation.Format: 10-15 slides in PowerPoint loaded to the Assignments folder as a PDF only.
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