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Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Transcribed Image Text:Promoting Products to the Target Market Two of the major terms that we will encounter in our lesson this week are "product" and "promotion" but before discussing their deep meaning we want you first to observe one product being advertised or promoted on television. Evaluate the "TARGET MARKET/S" used by the producers of the particular product. Then explain briefly (in not less than 3 sentences) why do you think they are the market/s being used in that commercial. Share your answer in the reply button below. Follow this format. 1. Product Brand Name: (2 points) 2. Target Market/s used: (3 points) 3. Explain briefly (Not less than 3 sentences): (5 points)

Transcribed Image Text:1. Product Brand Name: (2 points) 2. Target Market/s used: (3 points) 3. Explain briefly (Not less than 3 sentences): (5 points) Example 1: 1. Product Brand Name: Great Taste Coffee 2. Target Market/s used: Employees/ Workers 3. Explain briefly: The commercial wants to tell the employees/ workers that they also need a little break and while having their break, sipping their Great Taste Coffee would help to recover their energy to work. Example 2: 1. Product Brand Name: Bonakid Milk 2. Target Market/s used: Mothers who have a child whose age is 3-year-old and above. 3. Explain briefly: The commercial used a jingle that promotes their milk product to all mothers with young children and makes their immune system stronger by drinking their Bonakid Milk product.

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