Process Selection What is difference between assembly plant compared to more typical auto assembly plants?Why do you think there are no robots or other automation needed in the plant to do the production? 6:11 PMENG4/8/2021FileToolsViewIvan Case Study ^N1 - WordX UPLOAD BLOCKED We ran into a problem with this file and can't save any new changes. Please save a copy to avoid losing your work.Save a Copyit all," says Andrew Stokes, a UAW craftsman who works in underbodyWhen the board-games company Bob Moog created in 1985 soughtand heavy repair. "I'm one of the first 12 to work on the Prowler," hegrowth through global expansion 2 years later, Moog faced the usual twoadded. "The Prowler is a little easier to assemble but a little harder to re-options: export the product or manufacture it overseas for local distribu-pair. The Viper seems to be a lot more open than the Prowler is-the cartion. Moog chose the latter. "We decided for a number of reasons toseems to be built around the engine and trans and that makes it a littlemanufacture our board game, '20 Questions,' in Holland for distributionharder to work on." Thanks to such an interest from car buyers in thisthroughout Europe," said Moog, president of University Games Corp. ofplant, Daimler Chrysler allows Viper customers to pick up their car as itBurlingame, CA. R ecently the company expanded into Australia. Unlikecomes out of the final assembly, to meet the employees who built it, andthe European ventures, however, Moog decided that it was more eco-to drive it home from the plant instead of from the dealership.nomical to import its products into Australia from the U.S. manufacturingfacility because "anticipated initial sales in Australia just did not warranta manufacturing operation there at this juncture," Moog said. "If salesQuestions:pick up down the line, we may then examine local manufacturing."1.What is difference between assembly plant compared to more typi-Moog's dual strategy is not unique. One of the toughest questions a com-cal auto assembly plants?pany confronts when pondering an international sales strategy is: to ex-port, or not to export? While exporting is often the least risky method of2.Why do you think there are no robots or other automation neededselling overseas, it frequently involves significant transportation, logis-in the plant to do the production?tics, and tax-related costs that may make it uneconomical when com-pared with foreign manufacturing. On the other hand, foreign manufac-turing, while potentially a more competitive way of entering an overseasmarket, has its own bugaboos. Political instability, fluctuating marketCASE STUDY (LOCATION PLANNING ANALYSIS)conditions, and the huge capital costs to set up an overseasScreens 5-6 of 16130% 6:11 PMENG4/8/2021FileToolsViewIvan Case Study ^N1 - WordX UPLOAD BLOCKED We ran into a problem with this file and can't save any new changes. Please save a copy to avoid losing your work.Save a Copywe've just added another 10,000 square feet to improve our process flowand improve our quality. And it provides a little more space since weCASE STUDY (PROCESS SELECTION)added the Prowler. "It will allow us to do a better job of reaching theProwler's ultimate capacity. It's about a $1 million expansion-for otherlarge plants, that's nothing but for a facility this size it's a lot of money.Daimler Chrysler's plant that builds Viper and Prowler is the Motor City's"hottest ticket." The Viper-Prowler plant is not your typical Detroit as-sembly operation. Instead of mass production techniques using robots,"For me it's a dream job. I've been a 'hot rodder' all my life and buildit's "craftsman-style" production for hand-building Vipers and Prowlers.race cars and racing engines, and how many hot rodders get to lead theWith mass production, Daimler Chrysler can produce up to 75 cars perteam that runs the only hot-rod plant in the world?" Conner Avenue is ahour. With late shifts, Daimler Chrysler's nearby Jefferson North Assem-throwback to early 20th Century, pre-mass assembly techniques. Vipersbly Plant can crank out 1,114 Jeep Grand Cherokees in a 24-hour work-and Prowlers are built on parallel 720foot assembly lines, each with aday. By comparison, the Viper plant produces 13 Vipers a day and has adozen or so workstations, where the cars are hand-assembled. In a rarity,capacity for 20 Prowlers. At 392,000 square feet, the Viper plant is athere are no robots in this plant. When each workstation completes itsboutique compared to most massive auto plants, such as Saturn Corp.'stask, the entire line advances to the next station. So in those 45-minuteSpring Hill, Tenn., manufacturing complex, which is 5 million square feet.stops, the employees are relatively free to grab a cup of coffee or talk toThe Jefferson North plant has 2.4 million square feet. " We're not thetour groups, something they could never do in a plant cranking out 73biggest plant in the area, but we've got the best workforce and build theunits per hour. The automaker's flexible labor agreement with UAW Lo-most exciting products-the Plymouth Prowler and Dodge Viper," saidcal 212 means everybody working in the plant is a "craftsman" and canHinckley, who has spent 33 years working in various Detroit auto plantssolve any problem anywhere on the line-in most plants, job categoriesfor General Motors and Chrysler and is known for building and drivingare sharply defined and protected. Most large auto assembly plants still"kit car" racers. "We're expanding our plant, too. We also are part of therequire 2,000 or more workers, while the Viper plant needs only 260.revitalization of Detroit. "Our plant was about 380,000 square feet and"We do everything from forklift driving to mopping and sweeping, we doScreens 3-4 of 16130%

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