Promotional mix Most promotional strategies have several elements to what is called the “promotional mix,” which may include various forms of advertising, public relations, sales promotion, product placement, packaging, and personal selling Choose a product and discuss the promotional strategy for this product What do you think are its objectives? Which of the elements identified above are included? (Cite some examples from internet sources – print media and sponsor’s websites, YouTube, or articles in the trade or business press) In your judgment, is the strategy effective or not based on the objectives that you identified? Explain

Promotional mix Most promotional strategies have several elements to what is called the “promotional mix,” which may include various forms of advertising, public relations, sales promotion, product placement, packaging, and personal selling Choose a product and discuss the promotional strategy for this product What do you think are its objectives? Which of the elements identified above are included? (Cite some examples from internet sources – print media and sponsor’s websites, YouTube, or articles in the trade or business press) In your judgment, is the strategy effective or not based on the objectives that you identified? Explain

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter16: Integrated Marketing Communications

Section: Chapter Questions

Problem 8DRQ

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