Protecting the brand from counterfeits and forgeries is becoming increasingly difficult as many buyers throughout the world seek them. Why do the suppliers of fakes engage in deception and why do buyers display unethical behaviour in acquiring such goods?

Principles of Management
OER 2019th Edition
ISBN:9780998625768
Author:OpenStax
Publisher:OpenStax
Chapter18: Management Of Technology And Innovation
Section18.1: Mti—its Importance Now And In The Future
Problem 2CTQ: What impact does electronic trading have on the global economy?
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Protecting the brand from counterfeits and forgeries is becoming increasingly difficult as many buyers throughout the world seek them. Why do the suppliers of fakes engage in deception and why do buyers display unethical behaviour in acquiring such goods?
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