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- Define what motivational conflict is and explain what the three different types are which marketers can use to their advantages. Evaluate the usefulness of Maslow's Hierarchy of Nees to marketers looking to understand consumer motivation. Use personal examples where relevant.How Maslow’s hierarchy of needs provides a useful way of viewing employee motivation?Define what motivational conflict is explain what the three different types are which marketers can use to their advantage Evaluate the usefulness of Maslow’s Hierarchy of Needs to marketers looking to understand consumer motivation. Use personal examples where relevant.
- How is expectation theory distinct from goalsetting theory?Describe three types of motivational conflicts. Cite two examples of each conflict what you witnessed in a current marketing campaign. (Hint: use Print ad or TVC to support your answer for TVC share a web link)Imagine you want to motivate your customers to buy your products. Use the techniques from each of theories below and explain the strategies you can use to motivate and promote to yor target market. Theories of motivation: 1)Arousal Theory 2) Humanistic Theory
- Describe in your own words the motivational model of Maslow,s Hierarchy of needsWhat is meant by motivational conflict, and what relevance does it have for marketing managers? Describe how motivational conflict might arise in purchasing, patronizing, or giving to, the following: a) Greenpeace b) Chevy Volt c) Walmart d) e) Taco Bell restaurant f) ADT home security system. Red Bull energy drink Which version of the multi-attribute attitude model and which attributes would you use to assess student attitudes toward the following? Justify your answer. a) Student health system b) Target store c) Hybrid automobile d) Cats as pets e) Energy drinksHow to make the orientational motivation?
- a) Define what motivational conflict is explain what the three different types are which marketers can use to their advantage b) Evaluate the usefulness of Maslow’s Hierarchy of Needs to marketers looking to understand consumer motivation. Use personal examples where relevant.Imagine you want to motivate your customers to buy your products. Use the techniques from each of theories below and explain the strategies you can use to motivate and promote to yor target market. Theories of motivation: 1) Instinct Theory 2) Incentive Theory 3) Drive Theory 4)Arousal Theory 5) Humanistic TheoryWhat are the major motivation issues at play in the fast-food industry according to the major needs-based theories of motivation (Maslow’s hierarchy, McClelland’s acquired needs).