Q.2. Describe the role of marketing function in managing the marketing mix? Discuss the objectives of Promotion to the Management of Red Bull? Examine the different promotional approaches undertaken by Red Bull marketing team to create awareness of its product. How does the marketing team of Red Bull able to evaluate the promotional activities undertaken?
Selective Demand Advertising
Advertising includes communicating with people regarding a product or any service or an idea to sell or promote them. Advertising attracts the consumer towards a specific brand or to a product of a brand which enables them to buy products from that company and hence the company can prosper. Advertising is important both for the company which is in the industry for a longer period of time and even for those who are just starting up with their business. These days it is found that not only the transmission of the messages of a particular brand is done through television or radio but also it is done on the social media platform. Particularly for homegrown brands, social media has become one of the most important platforms which promote the advertising of their products and attract consumer to demand the same. The strategy to have a good advertising background is important for marketing a particular company or a brand.
Primary Demand Advertising
This topic is significant in the professional exams for both undergraduate and graduate courses, especially for
RED BULL
In today’s society, consumers are bombarded with promotional messages from organizations. Consumers receive these messages when they listen to the radio, watch television, read a newspaper, commute to work or simply walk around a city centre. Effective promotion relies on the message reaching the consumer in an accurate and timely way. However, there are so many messages it can be difficult for a business to reach its target audience.
Promotional messages can easily become simply noise. They crowd the marketplace and make everything more confusing for consumers. This creates a marketing problem. To address this problem, some marketers look for new ways to communicate with consumers. They seek to break the traditional rules of marketing (advertising, personal selling, public relations etc) by reaching consumers in innovative ways.
Red Bull has launched a range of products, including Red Bull Cola in 2008 and Red Bull Energy Shots in 2009. Today Red Bull has annual sales of around 4 billion cans in 160 countries. It employs more than 7,700 people. Red Bull has a distinctive approach to marketing. It uses a progressive marketing strategy. This type of strategy aims to constantly evolve and develop the brand. This approach allows Red Bull to engage with consumers using new and exciting channels of communication.
Unlike many businesses, Red Bull does not use traditional sponsorship as a method of below-the-line promotion. Red Bull takes a different approach. It creates and organizes its own events around the world. These events provide a platform for talented athletes to showcase their skills and ambition .In recent years social media (face book, twitter,) has become a vital marketing tool for many organizations. Its increasing popularity, predominantly with young audiences, has had a huge impact on modern marketing techniques. Digital and social media campaigns are integral to Red Bull’s marketing strategy. Red Bull, the manufacturer of the world’s best-selling energy drink, uses a range of innovative promotional techniques to improve the process of communication and drive consumer engagement and loyalty
Q.2.
- Describe the role of
marketing function in managing the marketing mix? - Discuss the objectives of Promotion to the Management of Red Bull?
- Examine the different promotional approaches undertaken by Red Bull marketing team to create awareness of its product.
- How does the marketing team of Red Bull able to evaluate the promotional activities undertaken?
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