Question 1 Which of the following types of consumer products tends to have the stronger brand preference and loyalty? A) Convenience B) Unsought C) Specialty D) Regular Question 2 Which of the following types of differences is NOT worth to promote? Question 2 options: A) Preemptive B) Distinctive C) Duplicable D) Affordable

Question 1 Which of the following types of consumer products tends to have the stronger brand preference and loyalty? A) Convenience B) Unsought C) Specialty D) Regular Question 2 Which of the following types of differences is NOT worth to promote? Question 2 options: A) Preemptive B) Distinctive C) Duplicable D) Affordable

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Question 1 Which of the following types of consumer products tends to have the stronger brand preference and loyalty?

A)	Convenience

Unsought

Specialty

Regular

Question 2 Which of the following types of differences is NOT worth to promote?

Question 2 options:

A)	Preemptive

B)	Distinctive

C)	Duplicable

D)	Affordable

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