QUESTION 12 Goal ambivalence might occur when two or more goals are incompatible when we have reasons to accept and reject a goal at the same time when someone is competing with us toward the same goal both A & C
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A: ANSWER IS AS BELOW:
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- Q1. Read the case below. Develop a theoretical frame work and show by a figure. State hypotheses involved in this model. Incidence of smoking in movies has started to increase again, after having declined for several decades. According to the National Cancer Institute, smoking is seen in at least three out of four contemporary box-office hits. What’s more, identifiable cigarette brands appeared in about one-third of all movies in 2008. Exposure to smoking in movies is an important predictor of adolescent smoking initiation: smoking in movies has been shown to affect adolescents’ intentions to start smoking. In turn, the intentions to start smoking are determined by a more positive attitudetoward smoking after seeing a film character smoke. Recent research has revealed that the relationship between seeing a film character smoke and the attitude toward smoking is stronger when a person’s identification with a film character increases. These findings are consistent with social learning…Q1. What are the major issues or concerns for employees at Mike Inc.?End-of-Chapter Application Case Why is beer flavor important to Coors’ profitability? What is the objective of the neural network used at Coors? Why were the results of Coors’ neural network initially poor, and what was done to improve the results? What benefits might Coors derive if this project is successful? What modifications would you make to improve the results of beer flavor prediction?
- Your company, Drones, INC, must decide on their path forward in regard to new or expanded facilities for drone production. The table below shows the potential profits/losses for each decision alternative in each of 4 market conditions (states of nature). Note that the numbers in red (with a minus sign) are losses. NOTE: I have provided some extra columns and rows for your computations. NOTE THAT THE OBJECTIVE IS TO MAXIMIZE PROFIT. STATES OF NATURE FOR POTENTIAL MARKETS FOR DRONES DECISION EXCELLENT GOOD FAIR POOR ALTERNATIVES OPEN 2 NEW $600,000 $400,000 -$200,000 -$500,000 PLANTS FOR PRODUCTION OPEN 1 NEW $500,000 $200,000 -$100,000 -$300,000 PLANT FOR PRODUCTION EXPAND $150,000 $75,000 $0 -$100,000 CURRENT PLANT DO NOTHING $0 $0 $0 $0 6.Q2 Director of Marketing in a company, reports and records showed a decrease in salesby 10% compared to last year, and a decrease in market share by 5% compared to the total sales of competing companies offering the same goods in the same market. JApply the decision-making model with its sequential logical steps to this case stating the details of each step in a clear form Accurate, scientific and practical, as in ?the ideal case of theoretical decision-making, as well as in realityQ. 13. Zyesha Ltd. is a company which manufactures leather bags. The CEO of the company wants to increase their sales and earn more profits. The consulted with a management consultant who suggested the top management of the company tow rok hard in thinking about the future in making business prediction and achieve the targets since the business environment keeps on changing whether in terms of technological improvement, shifts in consumer preferences or entry of new competitors in the market. 1. Identify and state the concept of management discussed in the para. 2. State the characteristic feature of business environment highlighted in the above para.
- QUESTION 2 What are primary and secondary properties for Berkley? Elaborate on one example of secondary/primary qualities that Hylas claims are present in the objects and what Philonous's response is to this example. What is Berkley's conclusion about the existence of matter/stuff out there?QUESTION 19 Part of the marketing management process includes planning evaluating and controlling marketing plans. O True FalseQuestion 4 To get an organizaton to change, managers must find: A way to decrease forces for change, decrease resistance to change B A way to balance forces for change and resistance A way to decrease forces for change, increase resistance A way to increase forces for change, reduce resistance to change, or do both A way to increase forces for change, increase resistance to change
- Moving to another question will save this response. Question 27 The Landmark Tours will include all of the following in the third part of the marketing strategy statement EXCEPT O a. profit goals O b. long-run sales Oc. marketing mix strategies O d. none of these O e. short-run sales hpQuestion - Positioning1. Explain what a positioning is.2. Assume you are the marketing manager of Dovideq Medical. Please formulate a positioning statement for Dovideq Medical. Include also the targeted segment.3. Please draw a positioning map, in which you place at least 5 competitors including of Dovideq Medical. First decide what the X and the Y axis stand for. Then place the brands in the map according to your judgment. Explain your motivation where you position thebrands. (Don’t forget to put the meaning of the axes in the drawing).Analysis of Journal Article: Fergnani, A (2022) Corporate Foresight: A New Frontier for Strategy and Management, Academy of Management Perspectives, Vol.36, No.2 pp.820-844. It is essential that each concept is defined clearly, accurately, and with excellent detail. It may be useful to critique or supplement the work of the core author by referencing the work of other scholars. Q1. Provide a brief definition of each of these concepts and explain why it is significant for corporate strategic management in 500 words. You might find it useful to supplement this with other scholars’ work on these concepts. The article defines and explains the significance of the following key concepts in corporate strategic management: VUCA environment, Corporate Foresight, Resource Based View of the Firm, Dynamic Capabilities Framework, Absorptive Capacity, Environmental Dynamism, Environmental Complexity. Scenario Planning.