Answered: Questions: 1. Analyze and discuss the…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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COVID-19 Containment in Oman Using Technologies Oman has deployed some of the most sophisticated technological technology ever deployed in the Middle East to track the migration and spread of COVID-19 and to ensure patient compliance with isolation measures in an effort to contain the disease in the area. The platform, dubbed Tarassud Plus, integrates an artificial intelligence-driven mobile application with enhanced features such as up-to-date COVID-19 info, infection prevention tips, and best practices. Additionally, the application allows access to telephone hotlines and support personnel, enabling individuals to discuss their symptoms and be directed to suitable care centers. Once diagnosed, an application-attached medical tracking bracelet ensures that patients stay at home throughout their quarantine or isolation time. “As countries across the world recover from lockdowns, we must remain vigilant,” said Dr Jaffar Hussain, acting WHO delegate in Oman. “We can ensure the infection curves stay smooth and that no lives are lost by widespread virus detection, contact recording, and surveillance.” The application is available in the following languages: Arabic, English, Hindi, Bengali, and Urdu, to ensure that it is open to all Omanis and citizens. It has been downloaded tens of thousands of times. “Information is crucial if we want to effectively fight the coronavirus, and this sort of epidemiological data will help us understand how it spreads while also preventing new infections,” said Dr Adil Al Wahaibi, Director of Surveillance at Oman's Ministry of Health. With the amount of reported accidents, the, the app's artificial intelligence supports public health physicians in risk stratifying suspected events and prioritizing the most severe ones. The platform may be used to dispel myths about the virus's spread, which, if widely spread, could help in containing future outbreaks through identifying symptoms early and efficiently tracing connections. Officials say it may be used in the future to prevent people who test positive for the coronavirus from entering crowded environments such as malls and mosques. Muscat's capital has established a 24-hour Operation Management Center to sift through COVID-19 data and conduct epidemiological surveillance in order to track the virus's spread effectively. “The wealth of information gained through effective identification, monitoring, and contact tracing would ensure that Oman is now equipped to deal with possible outbreaks and protect the broader population,” Dr Seif Al Abri, Director General of Communicable Disease and Disease Surveillance at Oman's Ministry of Health, said. Modified from Source: { World Health Organization } Questions: 1. Analyze and discuss the business value for ‘Tarassud plus’ system?

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