Questions: What are the entrepreneurial characteristics of Anthony that may be important to his success?   Which characteristics could contribute to Anthony’s failure?

Understanding Business
12th Edition
ISBN:9781259929434
Author:William Nickels
Publisher:William Nickels
Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment
Section: Chapter Questions
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 Analysis: “ ANTHONY GUERRERO’S DILEMMA”


When it comes to being a machinist, Anthony was a true craftsman. Anthony had heard almost everything he knew about Daniel, his first and only boss. Anthony was married with three young children. He was 33 years old and had served for Daniel since he had completed his military service. Within 12 years, Anthony had perfected his talents under the watchful and analytical eye of Daniel. Daniel was able to acknowledge Anthony talent for business. Anthony had a positive attitude about education and a desire towards excellence that Daniel respected.

 Daniel Machine Shop was a successful small company. Its performance was mainly based on the reputation for quality that had been developed in its 42 years of operation. Daniel and his new wife, Sheryl, came to this country when he was in his late twenties. Today, the enterprise was a success, but Daniel recalled the early years when he and Sheryl had to struggle. Daniel wanted the company to continue producing the highest possible quality craftsmen's products. He called Anthony to his office on a Friday night at the closing time, poured him a cup of half-day old coffee, and began to talk to him about the future.

"Anthony, Sheryl and I are getting old and I want to quit. It's been 42 years of fun, but these old hands need some time. In short, Sheryl and I would like you to buy the company. We both know that your heart is in this profession and that you're still going to keep the value that we've stood for." Anthony was taken back by the bid. Of reality, he knew that Daniel was getting older, but he had no idea when Daniel would retire. Anthony and his wife, Tanya, had only P42,500 in their accounts. Most of Anthony’s  compensation went to the normal cost of rearing three children. Daniel realized that Anthony didn't have the money to purchase the company in cash, but that he was willing to take some of the earnings for the next 15 years and a small initial.

For the last four years, Anthony has taken most of the technical decisions in the store. Anthony knew the clients, and the staffs were well known. He had never been involved with the business side of the company. He was a graduate of high school, but he never took business classes. Anthony had been told by Daud that even after deducting the percentage of profits that he would owe under the sales agreement, he would be able to nearly double his annual earnings. Anthony would have to perform all the business functions on his own, because Tanya had no business training either.

 

Questions:

What are the entrepreneurial characteristics of Anthony that may be important to his success?
 

Which characteristics could contribute to Anthony’s failure?

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