Read and analyze the case titled “New Belgium Brewery: Committed to Sustainable Social Responsibility” found on page 437 of the book Business Ethics: Cases and Decision Making 1. What environmental issues should New Belgium Brewing Company work on? What strategic approach has NBB taken to address these issues? Why do you think the company has adopted such a focused stance towards sustainability? 2. Do you agree that New Belgium's approach to social responsibility provides a key competitive advantage for the company? Why yes or why not? 3. Some sectors of society argue that companies that sell alcoholic beverages and tobacco cannot be socially responsible organizations due to the nature of their primary products. Do you consider New Belgium's actions and initiatives to be indicative of a socially responsible company? Why yes or why not?

Understanding Business
12th Edition
ISBN:9781259929434
Author:William Nickels
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Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment
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Read and analyze the case titled “New Belgium Brewery: Committed to Sustainable Social Responsibility” found on page 437 of the book Business Ethics: Cases and Decision Making

1. What environmental issues should New Belgium Brewing Company work on? What strategic approach has NBB taken to address these issues? Why do you think the company has adopted such a focused stance towards sustainability?
2. Do you agree that New Belgium's approach to social responsibility provides a key competitive advantage for the company? Why yes or why not?
3. Some sectors of society argue that companies that sell alcoholic beverages and tobacco cannot be socially responsible organizations due to the nature of their primary products. Do you consider New Belgium's actions and initiatives to be indicative of a socially responsible company? Why yes or why not?

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