Read the following statements and select if they are true or false.a. The achievement of economies of scope is the most important benefit of unrelated productdiversification.TrueFalseb. In a related constrained diversification at least 95% of the revenues comes from a single businessTrueFalsec. Unrelated diversification is when more than 70% of the revenues come from different business.TrueFalsed. In related linked diversification all businesses are linked.FalseTrue

Answer a: While achieving economies of scope is one of the benefits of unrelated product…

Answered: Read the following statements and…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Many companies operate on the mentality that "mar- keting is an expense." Do you agree that marketing is an expense, or should marketing be treated as an investment? Should there be a business standard as to whether marketing is treated as an expense/invest- ment, or should individual organizations be given the freedom to choose which line item to assign it to? Ex- plain your reasoning.
Give a short description or definition of the following terms?1. Critical success factor (CSF) in business2. Transactional Data3. Master Data4. Information Technology Availability Management5. Prescriptive data analytics6. The Internet of things [
Means moving into totally different lines of business, perhaps entirely unfamiliar products, markets, or even levels in the production-marketing system. A. DiversificationB. Market developmentC. Product developmentD. DifferentiationE. Market penetration
The Small-A Corporation is currently competing with a first mover which owns 90% of the market share. An aggressivemarketing strategy is expected to entice 10% of the competitor’s market share to shift to Small-A every month while theremaining 90% will not. As a new firm, Small-A expects 30% of his market share to shift back to the competitor everymonth. a. What would Small-A’s market share be after one month?b. What would the competitor’s share be after one month?c. What would Small-A’s market share be after two months?d. What would the competitor’s share be after two months?
1). Identify a company that is publicly held and widely visible in an industry 2). Explain the company, product/service mix and target market. 3). Identify the "Four Major Types of Utility" of that institution. 4). Then identify the "Value Proposition" of that company and describe how each "Utility" supports the Value Proposition the company is marketing to the target market.
explain the acronym SMART and its importance to business viability? You are the Director of Contracts at the Ministry of Energy. The contract for South Coast Drilling for Oil will be advertised in 3 months. Drilling will be During the Christmas season. One of the Oil and Gas Companies sent a hamper of expensive goodies personally addressed to you at the office. What actions might you want to take?
true or false ? subject :Sales Management 5. Vertical audit does not single out selected elements of the marketing operation. 6.Gatekeepers are people who control information, either in the form of knowledge or access into, out of, or between members of the buying group.
(a)The Minimum Viable Product (MVP) of your startup is 50% complete but one investor pulled out leaving the company in financial distress. A local accelerator is able to provide financing provided the MVP has been validated. What is your market validation strategy? (b)Your startup has joined the accelerator cohort and is looking to take the product to the market. Develop a three-step route-to-market strategy.
A marketing plan may be included as part of a larger business plan. A solid marketing strategy is the foundation of a well-written marketing plan that will allow goals to be met. While a marketing plan contains a list of actions, it is useless to a business without a solid strategic foundation. The marketing plan will assist in determining who the target market is, the best way to reach them, the price point at which the product or service should be sold, and how the company will measure its efforts. Construct a marketing plan for your organization using marketing model canvas.
create a new business ideas, and choose two of your favorites. In this activity, you’ll evaluate one of those two ideas. Instructions Choose one of your ideas. You’ll evaluate based on what you learned in your Enterprise Creation reading. Write a bullet-point outline of your evaluation. It should cover the following elements: Needs Experience Resources Customers Business Model (include all six elements) Revenue Sources: Who are the various customer groups that will buy this product or service from you? Pricing: How much will you charge customers for this product or service? Cost of Goods: What will it cost you to make this product or service? Gross Margin: This is the sales price minus the cost of the product, divided by the sales price. For example, if you sell a product for $100 and your cost for the product is $50, then you make $50, which is a 50 percent gross margin. The higher this percentage, the more you retain of each dollar of sales to cover other costs you incur.…
1. What is the main purpose of Strategic Risk Management? a. Assess risks to identify which to avoid b.Transfer all risk exposures of the company c.Develop the company’s risk profile d. Create and protect value for its stakeholders 2..Which of the following cannot be derived from analyzing Porter’s Five Forces? aPotential threats to a company’s value proposition b.Industry’s attractiveness or level of competition c.Trends in the market or industry d. None of the foregoing 3..What is likely to happen if many new businesses enter a market? a.Competitive rivalry will intensify b.Industry profits will increase c.Industry capacity will fall d.Barriers to entry will rise
5. Direct-to-consumer businesses have had mixed success. That is, while the model has succeeded in some categories, it has not worked in others. Can you identify reasons why? Which product categories may be more suited for direct-to-consumer business model?

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