Real-time marketing is a shift for traditional marketers who can now digitally link brands to important moments in customers’ lives. Explain how real-time marketing was used in the Ice Bucket Challenge. Why was this campaign successful?

Real-time marketing is a shift for traditional marketers who can now digitally link brands to important moments in customers’ lives. Explain how real-time marketing was used in the Ice Bucket Challenge. Why was this campaign successful?

MARKETING 2018

19th Edition

ISBN:9780357033753

Author:Pride

Publisher:Pride

Chapter10: Digital Marketing And Social Networking

Section10.2: The Challenges Of Intellectual Property In Digital Marketing

Problem 1C

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